How does Snapchat keep the GCC so engaged?

Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features. But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the social media scene has evolved, technology has changed and audiences are different. In this episode: Snapchat in 2023 (0m 27s) Engaging the MENA region and building loyalty (6m 29s) The digital ads model and Snapchat revenue (9m 57s) The future of Snap (16m 17s)   Read more on our website: Snapchat for Web is coming — here's what it means for UAE users Snap boosts hiring in Saudi Arabia as it taps into AR growth in Mena Snapchat Spotlight Middle East launch: everything you need to know about the platform Subscribe to Business Extra for free to receive new episodes every week Apple Podcasts | Google Podcasts | Spotify | Podbean