EPISODE · Jan 19, 2021 · 57 MIN
How Does Your Manufacturing Company Go To Market?
from Making Chips Podcast for Manufacturing Leaders · host Jason Zenger, Jim Carr
In this week's episode, Jim, Jason, and Nick talk about the different sales channels that you can utilize for your manufacturing company, and their strengths and weaknesses. Segments: 0:00 | Nick explains how he sees ProShop ERP on shop floors across the country. 5:15 | The hosts share manufacturing news and purchasing trends for 2021 15:21 | Nick introduces different sales channels and how they function 19:55 | Jason discusses why companies such as Tesla don't go through local distributors and dealers 22:00 | Jim calls Matt Bain of Mazak North America to talk about IMTS Spark 30:38 | Nick introduces the concept of business development leaders, who handle distinct product groups at a national level 32:55 | Nick explains using regional sales managers as a direct channel 37:37 | Jim brings up how too many people in the sales channel could take a longer response time 42:55 | Nick discusses independent manufacturer's representatives as a sales channel 46:38 | Jason and Nick analyze the distributor relationship within a sales channel 49:56 | Jim shares the sales channels that he utilizes
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How Does Your Manufacturing Company Go To Market?
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