How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To

Check out Churn Flags – my new retention podcast – if you’re in SaaS: Apple • Spotify • YouTube • Other platformsWhen your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.Ideas you don’t want to miss(03:21) The goal of the emails in this sequence – and why things are different nowadays(03:57) Why we decided to go hard on voice(05:05) How this email was misunderstood(05:56) The good, the bad, and the ugly feedback we got from this sequence(06:49) What contributed to the resounding success of this email sequenceLinks from this episodeTake a look at the email we’re talking about todayPlan more effective campaigns with my Ecomm Playbooks or SaaS Success PackFree consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here.Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected]