How Dr. Dre is putting swagger back in the Goodyear brand...

What this episode covers

The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the campaign uses Dr. Dre's "Still D.R.E." to share the story of the brand's past and its pop culture presence. I'm joined by Taylor Grimes of Goodyear and Lindsey McNabb of BBH, NY.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 36 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 12, 2026.

What is this episode about?

The new executive team discovered that while the 125 year-old brand is recognized, it's not well known. And in a category dominated by me-too products, it was time to reset the Goodyear brand. Built on the platform "tires worth bragging about," the...

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