How DTC Brands Are Using WhatsApp for Customer Acquisitio...

What this episode covers

Episode 28 unpacks a fast-growing but under-the-radar channel for direct-to-consumer brands: WhatsApp Business. Lucas and Luna explore how brands like Mejuri and Natura use the platform for conversational commerce, customer support, and even checkout flows. They break down WhatsApp’s 98% open rate vs email’s 20%, the cost advantage over SMS (as low as $0.005 per message in some markets), and the regulatory guardrails around opt-in and spam. The hosts also discuss how DTC brands are using WhatsApp broadcast lists to send daily product drops without triggering algorithmic suppression, and why the platform is especially powerful in markets like Brazil, India, and Mexico where WhatsApp is the default messaging app. The episode closes with a segment on why the show remains ad-free and listener-supported. #DTC #WhatsAppMarketing #ConversationalCommerce #CustomerAcquisition #Mejuri #Natura #ECommerceGrowth #MarketingPodcast #BusinessPodcast #FexingoBusiness #DirectToConsumer #SMSMarketing #OpenRates #BrazilMarket #IndiaMarket #MessagingAPIs #RetentionMarketing #Shopify Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth?

This episode is 9 minutes long.

When was this The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth episode published?

This episode was published on June 3, 2026.

What is this episode about?

Episode 28 unpacks a fast-growing but under-the-radar channel for direct-to-consumer brands: WhatsApp Business. Lucas and Luna explore how brands like Mejuri and Natura use the platform for conversational commerce, customer support, and even...

Can I download this The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.