How DTC Brands Fight Ad Fatigue With Vertical Video

Lucas and Luna tackle ad fatigue—the growing problem of consumers tuning out repetitive video ads. They unpack how DTC brands like Death Wish Coffee and The Sill are winning with vertical video strategy. Lucas breaks down the 'three-second hook, value, ask' framework and explains why view-through rate is more important than completion rate in 2026. Luna brings a counterpoint about brand safety in UGC-style content. The episode includes concrete data: a 23 percent higher conversion rate from vertical video compared to horizontal, and a case study of a mattress startup that cut CPA by 18 percent using TikTok-native creative. Essential listening for DTC marketers adapting to the algorithm-driven feed economy. #AdFatigue #VerticalVideo #DTC #DirectToConsumer #TikTok #InstagramReels #YouTubeShorts #VideoMarketing #DeathWishCoffee #TheSill #ViewThroughRate #ConversionRate #CPAReduction #CreativeStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #ECommerceGrowth Keep every episode free: buymeacoffee.com/fexingo