How DTC Brands Use Affiliate Marketing to Scale

In this episode of The Ecommerce Hour, Lucas and Luna dive into the mechanics of affiliate marketing for DTC brands. They break down why commission structures matter, how to recruit the right affiliates, and the surprising math behind customer acquisition costs. Using real examples from the wellness and apparel space, they explore how a $50 million brand built 30% of its revenue through affiliates — and what happens when you get the economics wrong. If you run a DTC store or work in digital retail, this episode gives you a framework for thinking about partnerships that actually pay off. #AffiliateMarketing #DTCPodcast #EcommerceHour #FexingoBusiness #BusinessPodcast #DigitalRetail #CustomerAcquisition #PartnershipMarketing #PerformanceMarketing #CommissionStructure #LTV #CAC #InfluencerMarketing #BrandGrowth #DTCStrategy #RevenueModel #MarketingROI #ScalingUp Keep every episode free: buymeacoffee.com/fexingo