How DTC Brands Use Chat Commerce on Instagram and WhatsApp

In this episode of The Ecommerce Hour, Lucas and Luna explore how DTC brands are using conversational commerce on Instagram DMs and WhatsApp to close sales, handle customer service, and increase lifetime value. They examine the playbook of brands like Glossier and Warby Parker, which integrate chat into their buying flows to reduce friction and boost conversion rates. The hosts discuss specific strategies: using Instagram quick replies for product recommendations, WhatsApp broadcast lists for abandoned cart reminders, and one-on-one chat agents to handle returns and upsells. They also cover the metrics that matter—response time, chat-to-order rate, and average order value from chat-initiated purchases. By the end, listeners learn how to build a simple chat commerce workflow without expensive software, using free or low-cost tools like ManyChat and WhatsApp Business API. #ChatCommerce #ConversationalCommerce #InstagramDMs #WhatsAppBusiness #DTCBrands #Ecommerce #Glossier #WarbyParker #ManyChat #CustomerService #AbandonedCart #Upselling #AverageOrderValue #ResponseTime #ChatToOrderRate #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo