How DTC Brands Use Google Shopping for Product Discovery

Lucas and Luna dive into a tactic many DTC brands overlook: using Google Shopping as a product discovery engine, not just a conversion tool. Lucas explains how a mattress startup used a specific campaign structure to drive 40% of new customer acquisition from Shopping ads, and breaks down the difference between standard Shopping and Performance Max campaigns. Luna challenges him on attribution windows and whether Shopping works for low-price-point products. They discuss feed optimization, negative keywords, and the role of merchant-promotion annotations. By the end, you'll know exactly how to set up a Shopping campaign that discovers new customers, not just captures existing demand. #GoogleShopping #PerformanceMax #ProductDiscovery #DTCMarketing #Ecommerce #OnlineStores #ShoppingAds #DigitalRetail #MerchantCenter #FeedOptimization #CustomerAcquisition #Business #FexingoBusiness #BusinessPodcast #EcommerceHour #LucasAndLuna #RetailMarketing #GoogleAds Keep every episode free: buymeacoffee.com/fexingo