How DTC Brands Use Open Box Inventory to Boost Margins

Episode 37 of The Ecommerce Hour dives into the growing trend of DTC brands selling open-box and refurbished inventory. Lucas and Luna explore how companies like Back Market and Apple are turning returns into profit centers, reducing waste, and attracting value-conscious customers. They break down the economics of refurbishment, the customer trust challenge, and why this strategy is gaining traction in 2026. Specific examples include a mid-tier furniture brand that recovered 14% margin by selling showroom floor models and a skincare brand that cut return disposal costs by 60%. A short listener-support segment is included early in the episode. #DTC #Ecommerce #OpenBox #Refurbished #Returns #InventoryManagement #BackMarket #Apple #Sustainability #ProfitMargins #CustomerTrust #Business #BusinessPodcast #FexingoBusiness #TheEcommerceHour #RetailStrategy #CircularEconomy #InventoryOptimization Keep every episode free: buymeacoffee.com/fexingo