How DTC Brands Use Packaging Inserts to Increase Repeat Purchases

In episode 40 of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are leveraging packaging inserts — those small cards, samples, or notes tucked inside the box — to drive repeat purchases and build customer loyalty. They look at the data: a well-executed insert can boost repeat order rate by 12 percent according to a 2025 survey by Recharge. They break down three specific strategies: the 'thank you' card with a referral code (used by Warby Parker), the product sample that previews a future subscription (think Dollar Shave Club), and the QR code that leads to a loyalty program signup (used by Roman, the mens health brand). They also discuss the cost — about 15 to 30 cents per insert fulfilled — and the ROI math: if the insert increases customer lifetime value by even 5 percent, it pays for itself within two months. Lucas and Luna talk through common mistakes, like overcrowding the insert or using generic language, and share a simple A/B test framework that any brand can run. No fluff, just actionable tactics from a small fulfilment studio. #DTCBrands #Ecommerce #PackagingInserts #CustomerRetention #RepeatPurchases #CustomerLifetimeValue #DirectToConsumer #Fulfillment #Recharge #WarbyParker #DollarShaveClub #Roman #LoyaltyPrograms #ReferralMarketing #ABTesting #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo