How DTC Brands Use Print Catalogs to Drive Online Sales

In this episode, Lucas and Luna explore the surprising resurgence of print catalogs in the DTC space. They focus on the case of socks and underwear brand MeUndies, which relaunched a physical catalog in 2024 and saw a 40% year-over-year increase in attributed online orders. Lucas explains the strategic rationale: catalogs serve as a high-touch brand-building tool that cuts through digital noise, especially for lapsed customers. Luna pushes back on cost concerns, but Lucas shows how targeted mailing to existing customers and lookalike audiences yields a positive return on ad spend within eight weeks. They also discuss the use of QR codes and personalized URLs to track offline-to-online conversions, and how brands like Brooklinen and Outdoor Voices have experimented with smaller-scale catalog drops. The episode closes with a reflection on whether this trend signals a broader shift toward multi-channel physical-digital integration for DTC brands. #DTC #PrintCatalogs #MeUndies #RetailStrategy #MultiChannel #PhysicalRetail #BrandBuilding #CustomerRetention #DirectMail #QRCode #PersonalizedURL #Brooklinen #OutdoorVoices #Ecommerce #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo