How DTC Brands Use Retail Media Networks to Boost Margins

Episode 44 of The Ecommerce Hour dives into retail media networks — the fast-growing advertising business inside major online marketplaces. Lucas and Luna break down how DTC brands like The Honest Company and a pet food startup are using sponsored listings and off-site display ads on Amazon, Walmart, and Instacart to turn ad spend into profit. They explore the numbers behind Amazon's $47 billion ad business, the margin math for a brand spending 15% of revenue on retail media, and the strategic question every DTC operator faces: when does it make sense to build your own media network? A grounded, example-rich conversation for anyone selling consumer goods online. #RetailMediaNetworks #DTCBrands #AmazonAds #WalmartConnect #InstacartAds #EcommerceAdvertising #SponsoredListings #OffSiteDisplay #TheHonestCompany #PetFoodStartup #AdvertisingMargins #MarketplaceStrategy #Business #Ecommerce #FexingoBusiness #BusinessPodcast #TheEcommerceHour #DigitalRetail Keep every episode free: buymeacoffee.com/fexingo