How DTC Brands Use SMS Marketing to Boost Revenue

Episode 13 of The Ecommerce Hour digs into SMS marketing for DTC brands. Lucas and Luna break down how brands like MeUndies and Chubbies use text message campaigns to drive repeat purchases, with open rates above 95 percent and click-through rates that dwarf email. They discuss the psychology of the 'double opt-in', the risk of being blocked as spam, and the surprising finding that short, casual texts outperform polished marketing copy. The episode also covers timing strategies, segmentation tactics, and the rule of keeping texts under 160 characters. With concrete data from 2025 case studies, this episode gives listeners a playbook for adding SMS as a high-ROI channel without annoying customers. #SMSMarketing #DTCMarketing #EcommerceStrategy #CustomerRetention #MobileMarketing #TextMessageMarketing #DirectToConsumer #MarketingROI #SMSCompliance #MeUndies #Chubbies #FexingoBusiness #BusinessPodcast #EcommerceHour #DigitalRetail #OnlineStores #BrandEngagement #MarketingTactics Keep every episode free: buymeacoffee.com/fexingo