How Duolingo A-B Tests Its Way to Better Language Lessons...

What this episode covers

In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into Duolingo's rigorous A-B testing culture. They explore how the language app runs hundreds of concurrent experiments on everything from lesson structure to notification timing, using specific examples like the 'streak' mechanic and push notification tests. Learn how Duolingo leverages statistical significance at scale, the role of learning outcomes vs. engagement metrics in test success, and why the company's approach to iterative testing keeps users coming back daily. Perfect for marketers, product managers, and anyone curious about data-driven growth. #Duolingo #ABTesting #CRO #ConversionRateOptimization #Marketing #GrowthHacking #Experimentation #StatisticalSignificance #UserEngagement #ProductDesign #LanguageLearning #FexingoBusiness #BusinessPodcast #DataDriven #MobileApp #NotificationTesting #StreakMechanic #IterativeDesign Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy?

This episode is 8 minutes long.

When was this Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy episode published?

This episode was published on May 29, 2026.

What is this episode about?

In this episode of Conversion Rate Optimization with Fexingo, Lucas and Luna dive into Duolingo's rigorous A-B testing culture. They explore how the language app runs hundreds of concurrent experiments on everything from lesson structure to...

Can I download this Conversion Rate Optimization with Fexingo: A/B Testing, Landing Pages, and CRO Strategy episode?

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