How Dutch Bros is refining its real estate strategy

How has Dutch Bros changed its real estate strategy? This week’s episode of the Restaurant Business podcast A Deeper Dive features Christine Barone, CEO of the drive-thru beverage chain. Dutch Bros is coming off a strong quarter under its relatively new chief executive, and we talk about a host of topics. We discuss how Dutch Bros is refining its real estate strategy and what that means. We chat about fortressing, and why Dutch Bros believes building more locations in a market is important to the brand’s customers. We talk about competition in the beverage space, particularly drive-thru beverages. We chat about the company’s strong first quarter and what drove those sales—hint, boba tea helped—and how that reflects consumers’ changing beverage habits. And we talk about customization and energy drinks and all kinds of things. This week’s episode is all about drinks, so please check it out.