How Dynamic Pricing Is Quietly Taking Over Everything

What this episode covers

Lucas and Luna unpack the mechanics of dynamic pricing far beyond Uber and airlines. They examine how Wendy's 2025 surge-pricing test backfired, why Disney leans into surge pricing for park tickets, and how major concert ticketers like Ticketmaster calibrate prices in real time. The episode drills into one overlooked question: when does dynamic pricing create loyalty instead of resentment? Specific cases include the Wendy's 'surge' backlash in early 2025, Disney's tiered park pricing, and the psychology of variable pricing in stadium concessions versus live events. Listeners learn the difference between algorithmic price optimization and the kind of dynamic pricing that makes customers feel cheated. #DynamicPricing #SurgePricing #Wendys #Disney #Ticketmaster #PricingStrategy #RevenueManagement #AlgorithmicPricing #ConsumerPsychology #YieldManagement #BusinessStrategy #PriceOptimization #LiveEvents #FastFood #ThemeParks #FexingoBusiness #BusinessPodcast #PricingPower Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers?

This episode is 9 minutes long.

When was this Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers episode published?

This episode was published on June 6, 2026.

What is this episode about?

Lucas and Luna unpack the mechanics of dynamic pricing far beyond Uber and airlines. They examine how Wendy's 2025 surge-pricing test backfired, why Disney leans into surge pricing for park tickets, and how major concert ticketers like Ticketmaster...

Can I download this Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers episode?

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