How E-Bikes Could Fix Tampa Traffic

In episode 137, Garrett sits down with Michael Joyce, the founder of Emoto Supply Co., to talk about the future of mobility in Tampa. From acquiring the U.S. assets of Swedish e-bike brand Cake to launching a new kind of retail hub for electric bikes and mopeds, Michael shares how Emoto is reshaping transportation in the city. They dive into Tampa’s bike infrastructure problems, the changing regulations, and what it will take to make alternative transit a real option in Florida’s car-centric culture. This is a conversation about innovation, risk, and what it means to bet on a better way to move.0:00:00 - Introduction0:15:03 - Bike Infrastructure0:34:34 - Buying an E-Bike0:39:42 - Regulations0:58:13 - Saving Time with an E-Bike1:17:22 - Spoke Stories Podcast