How e.l.f. Got Judge Judy to Agree to Her First Commercial with the Judge Beauty Super Bowl Commercial

What’s the ROI on a Super Bowl ad? Today we have the masterminds behind e.l.f.’s court-themed Super Bowl spot, CMO Kory “KBOSS” Marchisotto and SHADOW co-founder Liza Suloti on to share why returning to The Big Game made sense for the brand, how last year’s regional ad affected sales, and what it took to get Judge Judy to sign-on to her first commercial.Shop this episodeGlossAngelesPod.comhttps://glossangeles.komi.ioCALL US: 424-341-0426Shop products from our episodesJoin our FB Group: https://www.facebook.com/groups/glossangelespodcastInstagram: @glossangelspod, @kirbiejohnson, @saratanTwitter: @glossangelespod, @kirbiejohnson, @saratanEmail: [email protected] our episodes!Shop our episodesInstagram: @glossangelspod | TikTok: @glossangelespodEmail: [email protected] Hosted on Acast. See acast.com/privacy for more information.