EPISODE · Apr 14, 2021 · 39 MIN
How Eche Martinez turned a small project into a big break
from Trade Tales · host Business of Home
Just as San Francisco–based designer Eche Martinez was putting the finishing touches on a small pool house project, he began to hear about the client’s master plan for redeveloping her 10,000-square-foot home. Before he had a chance to pitch himself for the job, he realized that he’d actually spent the past six months designing doing just that. The hands-on client who was obsessed with options put Martinez’s pragmatic approach to the test, but taught him to adjust his process to meet his clients where they are—and even let them come along to pick out slabs at the stone yard. It’s a story of finding value in the human factor.This episode is sponsored by The Shade Store and SideDoor.LINKSEche MartinezKaitlin PetersenBusiness of Home
What this episode covers
San Francisco–based designer Eche Martinez took what he thought was a small project. It turned out to be a six-month-long interview for a much bigger one.
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How Eche Martinez turned a small project into a big break
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