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How ECRM Took Their Business Model Virtual In A Matter Of Weeks episode artwork

EPISODE · May 27, 2020 · 31 MIN

How ECRM Took Their Business Model Virtual In A Matter Of Weeks

from Predicting The Turn w/ Dave Knox · host Dave Knox

For over 25 years, ECRM has been driving efficiencies into the buying and selling process between retailers and brands by hosting over 100 programs per year. When the COVID-19 Pandemic shut down travel, the company quickly pivoted, launching not just one, but three new takes on their business model in just under two months. I sat down with Joe Tarnowski, VP of Content for ECRM, to talk more about how the company the company’s culture and long-standing embrace of a Continuous Beta mindset helped them move quickly when time was of the essence.

What this episode covers

For over 25 years, ECRM has been driving efficiencies into the buying and selling process between retailers and brands by hosting over 100 programs per year. When the COVID-19 Pandemic shut down travel, the company quickly pivoted, launching not just one, but three new takes on their business model in just under two months. I sat down with Joe Tarnowski, VP of Content for ECRM, to talk more about how the company the company’s culture and long-standing embrace of a Continuous Beta mindset helped them move quickly when time was of the essence.

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How ECRM Took Their Business Model Virtual In A Matter Of Weeks

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How long is this episode of Predicting The Turn w/ Dave Knox?

This episode is 31 minutes long.

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This episode was published on May 27, 2020.

What is this episode about?

For over 25 years, ECRM has been driving efficiencies into the buying and selling process between retailers and brands by hosting over 100 programs per year. When the COVID-19 Pandemic shut down travel, the company quickly pivoted, launching not...

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