How Electronic Arts Improves the Gamer Experience Through Team Empowerment and Journey Mapping

You may think of gaming as simply a favorite past time of your children or nieces and nephews, but did you know it's actually on track to becoming a 180 billion dollar industry by 2021? Gaming is a huge industry with a lot of devoted customers, which is why it was so interesting to speak with John Pompei, Head of Player Experience Operations Worldwide for Electronic Arts. Get more information and show notes at customerbliss.com/cb116.