How Elite Tech Sellers Think and Win with Bob Kocis

Joe Pardavila talks with Bob Kocis, President and COO of Aptean and author of The President’s Club Mindset, about the habits and systems that drive top sales performance. Bob shares the early career moment that reset his priorities, how elite sellers use consistency and curiosity to close high value deals, and why the best performers focus on customer outcomes instead of pressure tactics.You get a clear breakdown of modern tech sales, including how to manage time, build internal alignment, improve cold outreach, and stay proactive in complex buying cycles. Bob also explains the role of empathy in sales, how to avoid overreliance on hustle culture, and what he learned interviewing sellers with more than 150 combined President’s Club awards.