How Elle Liu Turned a Rough Night’s Sleep into a Successful Ecommerce Brand

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.

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This episode is 29 minutes long.

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This episode was published on May 17, 2022.

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