How Email List Cleanup Boosts Deliverability

What this episode covers

In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna tackle a topic every email marketer dreads but needs to hear: email list hygiene. Lucas explains why sending to unengaged subscribers actively damages your sender reputation and shares a concrete case study from a mid-size e-commerce brand that cut its list by 35% and saw open rates jump from 18% to 32%. Luna pushes back on the fear of losing subscribers, and they walk through a step-by-step re-engagement and removal strategy. If you've been clinging to a bloated email list, this episode will change your mind. #EmailMarketing #ListHygiene #Deliverability #SenderReputation #EmailListCleanup #OpenRates #ReengagementCampaigns #EmailStrategy #SubscriberEngagement #MarketingPodcast #BusinessPodcast #FexingoBusiness #DigitalMarketing #EmailDeliverability #ListCleaning #SubscriberRetention #EmailBestPractices #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 6 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 11, 2026.

What is this episode about?

In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna tackle a topic every email marketer dreads but needs to hear: email list hygiene. Lucas explains why sending to unengaged subscribers actively damages your sender reputation...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.