EPISODE · Jun 8, 2026 · 7 MIN
How Email List Permission Ages Like Fine Wine
from The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · host Fexingo
Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy marketers segment by when and how someone joined. They discuss a case study from a mid-size e-commerce brand that saw open rates jump from 22% to 41% by separating 'fresh' subscribers (joined 2 years ago). The episode also covers the concept of permission decay — how a 'yes' from 2018 might not be a 'yes' in 2026 — and practical strategies for re-permissioning old lists without tanking deliverability. Smart, actionable advice for anyone running a newsletter today. #EmailMarketing #PermissionMarketing #ListSegmentation #SubscriberEngagement #EmailDeliverability #NewsletterStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #EmailListHealth #RePermissioning #OpenRates #SubscriberLifetime #EmailAnalytics #CustomerConsent #GDPR #CANSPAM #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo
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How Email List Permission Ages Like Fine Wine
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