How Email List Permission Ages Like Fine Wine

What this episode covers

Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy marketers segment by when and how someone joined. They discuss a case study from a mid-size e-commerce brand that saw open rates jump from 22% to 41% by separating 'fresh' subscribers (joined 2 years ago). The episode also covers the concept of permission decay — how a 'yes' from 2018 might not be a 'yes' in 2026 — and practical strategies for re-permissioning old lists without tanking deliverability. Smart, actionable advice for anyone running a newsletter today. #EmailMarketing #PermissionMarketing #ListSegmentation #SubscriberEngagement #EmailDeliverability #NewsletterStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #EmailListHealth #RePermissioning #OpenRates #SubscriberLifetime #EmailAnalytics #CustomerConsent #GDPR #CANSPAM #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 7 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 8, 2026.

What is this episode about?

Lucas and Luna explore why email marketers should care about the age of their subscribers' permission. Instead of treating all opt-ins equally, savvy marketers segment by when and how someone joined. They discuss a case study from a mid-size...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.