How Email Preheader Text Doubles Your Open Rate

What this episode covers

This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna explore a 2025 Litmus study showing that 68% of email clients display preheader text, yet only 12% of marketers customize it. They break down real examples from a B2B tech case study where a simple preheader rewrite lifted open rates by 47% and click-throughs by 22%. Learn why default preheaders like 'View this email in your browser' kill engagement, and how to craft preview text that actually previews value. No fluff, just data and actionable copywriting tactics you can use in your next campaign. #EmailMarketing #PreheaderText #OpenRates #Copywriting #EmailDesign #LitmusStudy #B2BMarketing #EmailHacks #NewsletterTips #SubscriberEngagement #MarketingStrategy #EmailPodcast #FexingoBusiness #BusinessPodcast #MarketingTips #EmailOptimization #OpenRateBoost #ConversionRate Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth?

This episode is 9 minutes long.

When was this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode published?

This episode was published on June 10, 2026.

What is this episode about?

This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna explore a 2025 Litmus study showing that 68% of email clients display preheader text, yet...

Can I download this The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.