EPISODE · Jun 10, 2026 · 9 MIN
How Email Preheader Text Doubles Your Open Rate
from The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · host Fexingo
This episode of The Email Marketing Podcast with Fexingo dives deep into the most underutilized real estate in your inbox: the preheader text. Lucas and Luna explore a 2025 Litmus study showing that 68% of email clients display preheader text, yet only 12% of marketers customize it. They break down real examples from a B2B tech case study where a simple preheader rewrite lifted open rates by 47% and click-throughs by 22%. Learn why default preheaders like 'View this email in your browser' kill engagement, and how to craft preview text that actually previews value. No fluff, just data and actionable copywriting tactics you can use in your next campaign. #EmailMarketing #PreheaderText #OpenRates #Copywriting #EmailDesign #LitmusStudy #B2BMarketing #EmailHacks #NewsletterTips #SubscriberEngagement #MarketingStrategy #EmailPodcast #FexingoBusiness #BusinessPodcast #MarketingTips #EmailOptimization #OpenRateBoost #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
Embed this episode
NOW PLAYING
How Email Preheader Text Doubles Your Open Rate
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.