How Emerging Tech, Data and AI are Reinventing Bank Marke...

What this episode covers

Allison Cerra, Chief Marketing Officer at Alkami Technologies joins me on the Banking Transformed podcast. Allison has seen marketing evolve tremendously over her career and is an expert on harnessing insights to fuel marketing campaigns and optimize return on investment. But, it's not just about big data; it's about the right data — transforming information into actionable strategies that drive customer engagement, loyalty and trust. Allison and I explore how banks can leverage analytics to create insight-driven campaigns, the importance of personalization in marketing, and how technology is shaping the future of customer interactions in banking.

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Frequently Asked Questions

How long is this episode of Banking Transformed with Jim Marous?

This episode is 48 minutes long.

When was this Banking Transformed with Jim Marous episode published?

This episode was published on November 28, 2023.

What is this episode about?

Allison Cerra, Chief Marketing Officer at Alkami Technologies joins me on the Banking Transformed podcast. Allison has seen marketing evolve tremendously over her career and is an expert on harnessing insights to fuel marketing campaigns and...

Can I download this Banking Transformed with Jim Marous episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.