How Emily Groden, Founder of Evergreen, Went from Big Law to the Freezer Aisle

As a breakfast enthusiast who conned her friends into a Waffle House Club in high school, I've held a passion for breakfast food for a long time. So when we had a chance to interview Emily Groden, founder of Evergreen, about her clean, frozen waffle brand, I metaphorically elbowed Jeana aside and said "I GOT THIS." Groden has maybe one of the most impressive backgrounds I've ever come across: undergrad at Yale, law school at Harvard, and a career in Big Law, all going according to her life's plan. As a competitive college swimmer, Groden knew about the importance of fueling herself with nutritious ingredients, and a few undergrad Then, one night, Netflix roulette landed her on Chef's Table and an episode about Alinea—and it inspired her so much that she sent a cold email to Alinea's founder Nick Kokonas asking if he needed a lawyer. At Alinea and Tock, the reservation software Kokonas also co-founded, Groden learned the importance of being innovative and following her gut, asking why things "had" to be a certain way. You'll hear how that expansive mindset led to her founding Evergreen and more in this interview. Resources: Need waffles ASAP? Check out Evergreen here and find Evergreen in stores near you here. A supercut of Leslie Knope and waffles Evergreen's drool-worthy Instagram feed How to make egg cups with your Evergreen waffles If you love this episode as much as we do, subscribe to the #WeGotGoals podcast wherever you like to listen to podcasts, including on Apple and Spotify (and hey, leave us a rating while you’re at it!).