How Emod Vafa Built a Scalable In-House Marketing Team for a Venture Capital Firm's Portfolio Companies

Emod Vafa, Marketing Director at Intercap, a Canadian venture capital firm, reveals how he built an in-house marketing team from scratch to support a selection of Intercap’s portfolio companies.He shares:✅ How he uses lean teams with deep specialization for scaling omnichannel campaigns✅ How he uses UTMs and platforms like Microsoft Clarity and Mixpanel to track the customer journey✅ Ways to future-proof your marketing operations✅ The importance of staying in-tune with AI trendsFrom campaign strategy to building internal systems, this conversation is packed with insights for anyone managing marketing across multiple brands or ventures.