How Empathy Can Make You More Successful

About This EpisodeIn this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.Key takeawaysUsing empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).Connect With WillVisit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on TwitterResources MentionedFind on episode webpage.Send us Fan MailHere's how you can support this podcast if you’re enjoying the episodes and finding them useful:You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes. Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!Support the showLeave FeedbackYour feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.👉 Leave feedbackGet In TouchTweet us at @dmvictoriesEmail us at [email protected] you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.Thank you for supporting our podcast!