How Employee Advocacy Outperformed Corporate LinkedIn by 13x | Camilla Erika Campbell

How do you turn a 33,000-person enterprise into an active network of brand advocates? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley welcome Camilla Erika Campbell, Social Media Lead at Wood.Camilla oversees social strategy and employee advocacy at Wood, a global leader in consulting, engineering, and operations across the energy and materials markets. In this episode, listeners will learn how to transition an advocacy program from a basic content distribution add-on into a primary, high-performing strategic marketing channel. Camilla shares how focusing on advocate education and post personalization allowed Wood's employee network to deliver 82% of total campaign web traffic, outperforming their main corporate page by 13x. You'll gain actionable strategies on using UTM tracking to prove real ROI, balancing niche industry content with corporate priorities, and re-engaging inactive advocates through direct, human-centric communication. As corporate page reach continues to decline on LinkedIn, marketing and comms leaders need reliable ways to drive authentic reach. This episode provides the exact roadmap to harness your workforce to build trust, boost traffic, and scale employee advocacy. Subscribe to The Employee Advocacy & Influence Podcast so you never miss an episode!Resources:Want to know how your employee advocacy strategy really stacks up? ⁠⁠Grab your FREE Employee Advocacy Health Check⁠⁠ and see how you compare against your competitors.⁠⁠Book a call⁠⁠ to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘⁠⁠Employee Advocacy: 101 Cheat Codes⁠⁠’ for deeper insights and actionable strategies.⁠Download 'Stop Copy-Pasting Your Employee Advocacy'⁠, a study of 517,374 LinkedIn posts.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.