How Eneia White started charging what she’s worth

from Trade Tales · host Business of Home

After leaving a job with tons of creative freedom to start her own firm in 2018, Eneia White had one speed: busy. The New York–based designer was saying yes to everything, but barely making ends meet. When the pandemic forced her to push pause, she finally had a moment to evaluate what was working in her business, find ways to compensate for what wasn’t going right, and lay the groundwork for landing bigger, better projects. The result? A new design package to offer clients, a new employee—even a new office. And best of all, a luxury clientele that is willing to pay her what she’s worth for an experience that feels like it’s worth it.This episode is sponsored by Buildlane and Chelsea HouseLINKSEneia WhiteKaitlin PetersenBusiness of Home

What this episode covers

New York–based designer Eneia White had been burning the candle at both ends to get her new firm going when the city ground to a halt at the onset of the pandemic. Forced to push pause, she was finally able to figure out what it’d take to break out of the busyness trap.

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How Eneia White started charging what she’s worth

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This episode was published on August 4, 2021.

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