How Engineers Contribute to a Successful B2B Content Strategy

Featuring Joana Rodrigues, Marketing Manager at Times Microwave Systems.

Episode 133 of the The Kula Ring podcast, hosted by Kula Partners, titled "How Engineers Contribute to a Successful B2B Content Strategy" was published on May 18, 2021 and runs 33 minutes.

May 18, 2021 ·33m · The Kula Ring

Summary

Manufacturing marketers are skilled translators, often facilitating conversations between a buyer or engineer for another company. In this episode of The Kula Ring, Joana Rodrigues, Marketing Manager at Times Microwave Systems, talks about how her engineering background has helped her create successful marketing content that bridges the gap between the internal engineering team and the end customer. She provides advice for how to create content from engineering expertise and how to approach engineers, who are typically skeptical of marketers, with your strategy.

Episode Description