How Engineers Contribute to a Successful B2B Content Strategy

Manufacturing marketers are skilled translators, often facilitating conversations between a buyer or engineer for another company. In this episode of The Kula Ring, Joana Rodrigues, Marketing Manager at Times Microwave Systems, talks about how her engineering background has helped her create successful marketing content that bridges the gap between the internal engineering team and the end customer. She provides advice for how to create content from engineering expertise and how to approach engineers, who are typically skeptical of marketers, with your strategy.