How EOS and “Unreasonable Hospitality” Reshaped GrowthLab | The Disruptors

Applying entrepreneurial principles and embracing a culture of extraordinary service, this finance firm is breaking the mold.The DisruptorsWith Liz FarrDan Gertrudes doesn’t consider himself an accountant, though he admits, “I’m pretty good at it. I’ve taught it at Brown University.” After more than a decade working in finance in large corporations, Gertrudes began his journey as a firm owner via entrepreneurship through acquisition, or ETA, when he bought a firm in 2014 from a retiring owner.   CPA TRENDLINES CELEBRATES:The 100th Episode of The Disruptors MORE STREAMING: Vilms: The Power of People in a Tech-Driven World | Dickerson: From Diagnosis to Disruption | Kapilovich: Treat People Like People | Martha Yasso: From Wall Street to Main Street | Jackie Meyer: Tax Plans in 90 Seconds? Believe It | Erica Goode: Build a $200K Firm in 15hrs/Week  Gertrudes positions his firm, GrowthLab, as finance-as-a-service, which means his clients receive ongoing, highly scoped recurring work rather than project work. “We want to be an extension of your management team,” he explains. Besides traditional bookkeeping, his firm provides the full spectrum of financial services: accounting, FP&A, tax, CFO services, and HR. In addition, he is also building STRMS as an AI automation agency.  In contrast to many legacy firms, Gertrudes operates his firm as a business. “They're not businesses,” he says about traditional CPA firms. “There's no engine… You need more than one engine to be a business.”