How Equifruit Is Changing the Banana Industry, with Kim Chackal

In this episode of Behind the Fruit, Lucy Robinson speaks with Kim Chackal, VP of Sales and Marketing and co-owner of Equifruit.Kim shares how she moved from event planning into fresh produce, and why she chose to channel her career into something with real impact.They talk about building a Fair Trade banana brand in a category dominated by global players, what it takes to shift retailer behaviour, and how Equifruit’s rebrand changed the trajectory of the business.The conversation also explores hiring, emotional intelligence, leadership, and why working long hours is not a measure of success.A thoughtful, honest discussion about purpose, growth, and building a business differently.About LCR InternationalLCR International supports senior hiring across the global fresh produce sector.We work with businesses where roles require a mix of technical, commercial, and leadership experience, often across regions.Typical support includes: • Retained executive search • Talent mapping and competitor insight • Org structure and succession planningIf you're hiring and want a clearer view of the market before you start, you can get in touch here:👉 https://www.lcrint.com/