How Erik Huberman Scaled Hawke Media by Breaking Every Marketing Agency Rule

Hector sits down with Erik Huberman, CEO of Hawke Media, to peek into the mindset, strategies, and lessons behind building one of the most recognized marketing agencies today. Erik shares how discipline, clarity of vision, and a willingness to adapt have been central to Hawke Media’s growth. From internal crises to identifying market trends and leveraging data, Erik offers a look at what it takes to scale a business while staying focused on the mission. Tune in for a conversation about big-picture thinking with takeaways for any entrepreneur aiming to grow their company.Chapters:00:00:00 – The First Question That Sets the Stage00:00:22 – A Trophy Shelf That Tells a Bigger Story00:01:50 – Why "Easy to Work With" Became Non-Negotiable00:02:34 – The Awkward Phase Every Business Faces00:04:45 – When Focus Becomes the Hardest Skill to Master00:13:31 – The Invisible Mistakes Killing Your Marketing Efforts00:18:11 – A Downward Spiral and the Scrappy Comeback00:20:25 – The Next Big Bet and What Comes AfterLinks and Resources:Erik HubermanHawke MediaErik on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!