How Erika Discovered Her Purpose & Built a Business Using TikTok | Erika Cruz, Purpose-Driven Latina

Episode 82 is about tapping into your creative potential and leveraging that for your business with Erika Cruz of Purpose-Drive Latina. Erika shares how she developed her purpose & business on TikTok and how she quit her full-time job!Erika Cruz is a Self-Discovery Expert, TikTok Partner, and Founder of Purpose-Driven Latina. She helps first-gen millennials align with their purpose and find fulfillment through mindset and mindfulness. After eight years in the tech industry, Erika turned her side hustle into her main hustle – all thanks to TikTok.As the proud daughter of Mexican Immigrants, Erika is aware of the lack of resources that were available to her growing up. For this reason, she is on a mission to connect other first-gens with the tools and resources to kill it. Her content on TikTok focuses on bringing people back to themselves so they can align with their deeper purpose, gain confidence, and dream big.You can follow Erika on Instagram and TikTok.If you’ve been feeling lost, are interested in entrepreneurship, or feel stuck in a business idea, this episode is for you!For full episode show notes, click here.This episode with Erika will reassure you that you already have everything you need in pursuit of your purpose, goals, or business idea. The inner work to get to this self-confidence and self-assurance is a process; if you’re here, you’re already in it.Loving this episode? Leave us a review on Apple podcasts. Follow us on Instagram, Twitter, TikTok, LinkedIn, YouTube and join our Patreon community!WANT TO KICKSTART YOUR FINANCIAL JOURNEY?DOWNLOAD OUR FREE 14-PAGE GUIDE COVERING ALL THE TOPICS YOU NEED TO START MAKING YOUR DINERO MOVES, JUST VISIT YOQUIERODINEROPODCAST.COM/START. FROM MONEY MINDSET, TO BUDGET BASICS, WE’VE GOT YOU COVERED.Check out this YQD™ Sponsor:BetterHelp—Professional support when you need it, at the fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor: https://betterhelp.com/dinero Hosted on Acast. See acast.com/privacy for more information.