How ESPN Aims to Change the Game with New Streaming App

The new ESPN app is here and "MediaTalk" has a sneak peek at all of the functionalities. "MediaTalk" host Mike Reynolds sits down with John Lasker, senior vice president of ESPN DTC, to discuss the Aug. 21 launch of the new enhanced app. The app marks a significant milestone for ESPN, aiming to serve sports fans anytime, anywhere, by integrating extensive features and functionalities into a single platform. It also marks a significant moment for the pay-TV industry at large, as live sports have long been viewed as the glue that held the multichannel market together. The app will offer content from all of ESPN's linear networks and access to 47,000 live events for $29.99 a month. Lasker highlights the personalized experience with the introduction of "SportsCenter for You," which tailors content to individual preferences using AI technology. Other notable features allow fans to sync their mobile devices with their TV for enhanced stats and data, and multi-view options for watching multiple games simultaneously. Targeting cord-cutters and younger audiences, the app is designed to be accessible to both traditional pay-TV subscribers and streaming customers. ESPN plans to bundle the DTC product with Disney+ and Hulu, in the hopes of creating a compelling entertainment package. Lasker emphasizes that this launch is not the final product but rather the beginning of an evolving platform that will continue to innovate and engage sports fans. With a robust marketing campaign featuring notable personalities, this episode offers a first-hand look at how ESPN aims to redefine the viewing of live sports. More S&P Global content: MediaTalk | Season 3 | Ep. 19 - Disney's Upfront Unveiled: Navigating the Future of Sports and Streaming Featured experts: John Lasker, Senior Vice President of ESPN DTC Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence