MediaTalk

Following a spring box office rebound, the latest "MediaTalk" episode highlights why the industry is entering summer 2026 with real momentum. S&P Global's box office experts, Wade Holden and Mac Mathews, point to a slate packed with major franchises and originals — from The Devil Wears Prada 2 to Supergirl, a new Spider-Man entry, and Christopher Nolan's The Odyssey — as key reasons the market could push past the $4 billion summer threshold. The conversation also underscores a meaningful audience shift: Gen Z is increasingly shaping theatrical performance, especially around low-budget horror, event films, and rediscovered catalog IP that gained traction through streaming. At the same time, the success of female-skewing sequels and musical biopics suggests the box office is becoming less dependent on superhero titles alone. Is the 2026 box office recovery starting to look structural rather than cyclical? And will wider theatrical windows become the new expectation — even for streaming-native studios? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

In this episode of "MediaTalk," the S&P Global Market Intelligence team brings together reporters from around the globe to unpack the seismic shifts underway in the space technology sector. With SpaceX's highly anticipated IPO on the horizon, the team explores how this historic event could reshape not just the space industry, but the broader IPO market. Key insights include the changing dynamics between SpaceX and the US government, with Defense Department contracts now outpacing NASA's. The team examines how these factors complicate investor visibility and legal protections — especially as SpaceX considers waiving traditional lock-up periods. The episode also spotlights Starlink's rapid growth and its first-mover advantage in the US satellite internet market, as well as Amazon's strategic moves with its Globalstar acquisition. Space technology M&A activity is surging in 2026, even as the rise of mega constellations prompts questions about market capacity and competition. As the space tech sector enters a new orbit, MediaTalk asks: Will SpaceX's IPO set a new standard for tech listings, or drain capital from smaller players? Are mega constellations and vertical integration the keys to long-term dominance, or will new entrants disrupt the status quo? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Nick Lazzaro, capital markets reporter at S&P Global Market Intelligence Ikrama Ranjha, newswriter at S&P Global Market Intelligence Mark Gubagaras, newswriter at S&P Global Market Intelligence Iuri Struta, tech capital markets reporter at S&P Global Market Intelligence Sarah James, TMT News Lead at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The 2026 upfront season has arrived, when media companies showcase their upcoming content and advertisers seize the opportunity to secure prime placement in front of millions of viewers. This strategic period sets the stage for the entire TV season, influencing buying decisions and gauging the health of the advertising ecosystem. In this episode, Mike Reynolds sits down with Sean Cunningham, President and CEO of the Video Advertising Bureau, to explore how the media landscape is transforming. From streaming giants reshaping consumer expectations to the rise of connected TV, the conversation reveals why premium video content — defined by professional production, emotional engagement, brand safety, and transparency — remains the gold standard for marketers, regardless of platform. But there's a catch: questions about long-accepted currencies have created measurement instability, particularly for cable entertainment and key demographics. Cunningham discusses whether first-party data from media companies might be the next solution to the industry's currency crisis. Will this year's upfront finally bring stability to video advertising, or are we headed for another round of marketplace uncertainty? And as non-human traffic dominates the internet, how will marketers ensure their premium video investments actually reach real consumers? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Sean Cunningham, VAB CEO and President  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

After decades of playing second fiddle to cable and satellite, the broadcast industry is back in a big way. Station groups are getting bigger, sports rights deals are getting more expensive and the line between broadcast and streaming content is blurring. In this "MediaTalk" episode, S&P Global Market Intelligence Kagan's Justin Nielson and Scott Robson unpack what they saw on the ground at the NAB Show and a parallel sports tech conference in Las Vegas. First: Are traditional broadcasters back in the live sports game? The answer is yes — but differently. Station groups are stepping into the vacuum left by regional sports networks, picking up local NBA, MLB and NHL games, while ATSC 3.0, or next-gen TV, deployments in markets like Brazil and the Caribbean showcase how broadcast is evolving into a hybrid, data-rich IP platform. Second: Where are the new revenue and profit engines? Political and sports remain core, but experimentation is happening around alternative game casts, ultra-low latency streaming for in-game betting and AI-driven creative. At the same time, transformational M&A deals, including a potential SiriusXM-iHeartMedia combination, offer opportunities for synergies. For media, tech and advertising leaders, this episode is a concise tour of where the next wave of sports, news and ad dollars is likely to flow. More S&P Global content: MediaTalk | Season 4 | Ep. 16 - Betting on the Future: How Prediction Markets Are Changing the Game Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds and S&P Global Market Intelligence tech policy reporter Stefan Modrich dive into the rapidly evolving world of prediction market platforms like Kalshi and Polymarket. They explore how these platforms, which allow users to wager on everything from political events to sports outcomes, are blurring the lines between traditional betting and financial markets. The conversation covers regulatory challenges, particularly the ongoing debate between state and federal oversight led by the Commodity Futures Trading Commission (CFTC), and highlights the platforms' growing influence in mainstream media and professional sports leagues. The episode also addresses concerns around market manipulation, insider trading, and the ethical boundaries of prediction markets, especially as they intersect with AI and controversial "death contracts." As these platforms expand and attract partnerships with major leagues and media organizations, their regulatory future remains uncertain. More S&P Global content: Prediction markets create insider trading loophole as enforcement lags Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

With the 2026 US midterms shaping up to be a major windfall for political advertising, this "MediaTalk" episode unpacks how media companies should position for it. Control of Congress is up for grabs, with a handful of "toss-up" Senate and House races. On top of that are the gubernatorial races. Taken together, record-level spending is expected. Local broadcast remains a cornerstone, with estimates of $4 billion in political revenue for local TV. Meanwhile, connected TV is no longer incremental — it's becoming a primary budget line thanks to targeting and reach beyond shrinking pay TV. The conversation also highlights how station groups with heavy exposure in battleground states — and potentially a reshaped landscape if major consolidation proceeds — could disproportionately benefit. The episode considers how local broadcasters should package linear and connected TV to defend pricing power. Also, which states and ad markets will drive the most spending? More S&P Global content: Technology, Media, & Telecoms Featured experts: Steve Passwaiter, president of Silver Oak Political Peter Leitzinger, analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Sports media is entering a period of rapid change: rights costs keep climbing, distribution is splintering, and leagues are rethinking how to reach fans who no longer live in a single bundle. In this "MediaTalk" episode, S&P Global Market Intelligence's Kagan team unpacks the globalization of sports rights, the shift of local games from collapsing regional sports networks to broadcast stations, and the accelerating move to direct-to-consumer streaming that promises reach but tests pricing tolerance. The conversation also flags how 2026-era mega-events and the rapid evolution of sports betting and prediction markets are adding new revenue streams — and new complexity — for media companies trying to balance scale, exclusivity, and profitability. If fragmentation is the new normal, who will win the customer relationship: leagues, platforms, or aggregators? How much more will fans pay before "must-have" sports becomes a subscription breaking point? More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The Masters may be a tradition unlike any other, but its media rights strategy is evolving in a very modern way as more coverage migrates to streaming. Starting in 2026, Augusta National adds Amazon Prime Video as a new domestic partner, giving Prime two exclusive hours of live coverage on Thursday and Friday before ESPN's afternoon coverage begins. CBS remains the weekend broadcast home. This "MediaTalk" episode explores whether the streaming expansion will enhance the Masters' mystique — or dilute the scarcity that makes it so valuable? The conversation turns to PGA Tour CEO Brian Rolapp's proposed structural overhaul—fewer but bigger events, more presence in major U.S. markets, and even promotion/relegation — framing it as a bid to increase competitive intensity and year-round narrative. If the PGA Tour adopts relegation and fewer "bigger" events, does that strengthen the product — or risk alienating core fans and sponsors?  Also discussed is Versant's evolving sports portfolio, streaming's expanding role across rights packages, LIV's uneven US traction despite wider distribution, and the outlook for TGL/WTGL. More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" delves into the ins and outs of baseball media rights, distribution disruption, and the business model pressure points shaping MLB's next decade. The episode unpacks how MLB's new ABS (Automated Ball-Strike) challenge system adds a layer of on-field strategy without fully replacing human umpires, reflecting a broader theme: incremental tech adoption with high-stakes outcomes. From there, the conversation pivots to the World Baseball Classic's breakout viewership, underscoring how premium events can generate outsized audience demand and advertiser value. The biggest story, though, is structural: the collapse and restructuring of the regional sports network (RSN) ecosystem and MLB's expanding role in local production and direct-to-consumer distribution. With top franchises still collecting massive local rights fees while others face uncertainty, the episode highlights widening competitive imbalance — fueling concerns that the next labor fight could center on caps, floors, and revenue sharing. Will MLB successfully centralize local streaming by 2028 — or will big-market teams block the model to protect premium RSN economics? Finally, the episode examines why Netflix and NBC want curated MLB inventory and what that signals about sports' role in reducing churn and owning "appointment" windows. As streamers cherry-pick tentpole games, what's the next must-have rights package that will reshape sports media valuations? More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

March Madness is a case study in how premium sports rights stand to be repackaged and monetized in an increasingly  fragmented TV-and-streaming ecosystem. This "MediaTalk" episode highlights the long-running CBS and TNT Sports partnership as an unusually durable co-rights model — one that blends broadcast reach with cable affiliate economics and modern streaming distribution. With the looming possibility of Paramount Skydance and Warner Bros. Discovery becoming corporate teammates, the episode explores what consolidation could mean for rights strategy, brand architecture and platform rationalization. A key theme: distribution optionality is now paramount. Between March Madness Live, Paramount+ and HBO Max, the tournament demonstrates how major events can drive authentication, subscriptions, and ad sales across multiple endpoints. However, this also raises the question of whether three parallel digital destinations is sustainable long-term. The episode also connects tournament scheduling and expansion chatter to broader sports calendar realities and ad inventory constraints. Beyond rights, the episode digs into NIL and federal policy proposals (including the SCORE Act and College Sports Competitiveness Act) as forces that could reshape cost structures, conference leverage, and the long-run economics underpinning media deals. Finally, the episode frames sports betting — including prediction markets — as an increasingly material engagement layer, especially in non-legal betting states. More S&P Global content: Navigating the Chaos of Sports Media Rights Fragmentation Maximizing Sports Media Rights Value: Benchmarking, Negotiation, & Market Intelligence in 2026 Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Broadband is behaving more like a true utility, with churn holding near a remarkably low 1% per month for fixed broadband, comparable only to mobile phone providers. Moves remain the top driver of customer loss, followed by the hunt for lower prices and frustrations with service quality, especially among older households, families with children, and higher-income users who are more intolerant of outages. Speed, while important, ranks further down the list of reasons to switch. At the same time, competitive pressure is intensifying. Fixed wireless access is scaling quickly in both rural and suburban/urban markets, and Starlink's aggressive pricing and rapid growth are reshaping satellite broadband economics ahead of a potential IPO. Fiber leaders like Verizon Fios and Frontier show the lowest churn, and cable operators are leaning on deep bundles to lock in customers for five to 10 years. As broadband matures, will pricing and service quality outweigh speed as the decisive factors in retention? Can incumbents hold the line against fixed wireless and LEO satellite challengers? More S&P Global content: US Broadband monthly churn hits 1.3% Fixed wireless subscribers by state  Featured experts: John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan. Brian Bacon, research analyst on the Consumer Insights team within S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Funding for the generative AI sector has shattered records in just two months of 2026, surpassing all of 2025. OpenAI's staggering $120 billion funding round, alongside Anthropic's $30 billion and X.AI's $20 billion, signals unprecedented confidence in AI's transformative potential. But the story extends beyond foundation models. As traditional venture capital firms find themselves priced out of mega-rounds, capital is flowing into the application and infrastructure layers, particularly code generation — currently AI's most proven use case. Meanwhile, the SaaS sector faces an existential reckoning as investors question whether AI-native businesses can deliver superior customer value at lower marginal costs. The infrastructure race intensifies as hyperscalers like Microsoft, Amazon, and Google compete for AI supremacy, driving data center valuations into the stratosphere. Yet power constraints loom large — 2026 may mark the first year a data center project fails purely due to energy shortages. With gas turbine manufacturers booked through 2030, the question isn't just about capital availability, but physical infrastructure capacity. This episode explores what happens when unprecedented capital deployment for AI funding collides with fundamental resource constraints and energy supply reality.  More S&P Global content: GenAI VC Funding: A 2026 Outlook Datacenter Dealmaking: Can the Record-Breaking Momentum Continue in 2026? Featured experts: Iuri Struta, senior reporter at S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with Mike Donoghue, CEO and co-founder of Subtext, to discuss how AI is reshaping brand-consumer relationships in today's cluttered digital landscape. Subtext, a short message service marketing platform, recorded remarkable growth last year, notching a more than 100% revenue increase in 2025. Donoghue emphasized that while AI is inevitable, its proper application is critical. Rather than replacing human voices, Subtext uses AI to analyze consumer responses and generate actionable insights. "People want to talk through machines, not to machines," he explained, highlighting that brands foregoing genuine human connection risk losing relevance in an increasingly automated world. As email marketing faces AI-driven disruption similar to what search experienced, more publishers are turning to SMS to maintain direct audience relationships without big tech gatekeepers. This episode explores what the balance between AI efficiency and human connection will look like in 2026 and 2027, and how brands are preparing for the AI-driven transformation of traditional communication channels. Are direct, unfiltered connections an essential strategy to stand out in an increasingly automated world? More S&P Global content: Technology, Media, & Telecoms GenAI VC Funding: A 2026 Outlook Featured experts: Mike Donoghue, CEO and co-founder of Subtext Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by three analysts from S&P Global Market Intelligence Kagan to discuss the evolving landscape of mobile and broadband markets across the US and Europe in 2026. The discussion highlighted how connectivity has become the central focus for telecommunications providers, with streaming service aggregation emerging as the new strategic approach for traditional operators seeking to maintain relevance in an increasingly competitive marketplace. The conversation revealed contrasting trends in pay TV markets, with the US showing some resilience in 2025 after years of decline, particularly through virtual providers like YouTube TV. European markets have experienced less dramatic subscriber losses due to stronger bundling strategies and robust free-to-air options that continue to satisfy consumer demand. These regional differences underscore how market structures and consumer preferences continue to shape telecommunications business models differently across geographies. The analysts emphasized how the convergence of fixed and mobile services is fundamentally reshaping competition in the telecommunications sector. T-Mobile's strategic expansion into fiber, cable companies' growing mobile service offerings, and the acceleration of fixed wireless access are creating new competitive dynamics that blur traditional industry boundaries. Meanwhile, the media landscape continues to transform as telecommunications companies increasingly divest content assets that are being consolidated by dedicated media companies. These shifts suggest a fundamental restructuring of how telecommunications services will be packaged, marketed and delivered to consumers in the coming years. More S&P Global content: Technology, Media, & Telecoms Fixed wireless subscribers by state  Featured experts: Lynnette Luna, senior research analyst at S&P Global Market Intelligence Kagan. John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan. Mohammed Hamza, principal research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

For better or worse, the domestic box office is changing. While the pre-pandemic film calendar was dominated by super hero movies, the current box office calendar has more room for director auteurs and A-list actors to make their marks. This episode explores how expectations around theatrical windows are changing — as "Zootopia 2" enjoys an especially long and lucrative run in theaters. Meanwhile, Netflix is trying to buy Warner Bros. while simultaneously flip-flopping on a 7 vs. 17 vs. 45-day window for films in theaters.  This "MediaTalk" episode makes the case for the unique role that theaters play for audiences and filmmakers. What will 2026 bring? How are studios adapting their release and marketing strategies in a streaming-first world?  More S&P Global content: MediaTalk | Season 2 EP 14 - The Summer Box Office Begins - https://www.spglobal.com/marketintelligence/en/news-insights/podcasts/mediatalk-s2-ep-14 Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

Super Bowl 60 is not just the biggest NFL game of the year — it is arguably the single biggest media and advertising event on the sports calendar. "MediaTalk" host Mike Reynolds is joined by a panel of S&P Global Market Intelligence Kagan analysts to unpack how NBC's presentation of the big game across NBC, Telemundo and Peacock turns the matchup into a cross-platform showcase designed to maximize reach and ad yield. The episode examines the NFL's strong regular-season audience and how recent Nielsen measurement changes — especially "Big Data + Panel" and expanded out-of-home tracking — matter when interpreting year-over-year growth. The discussion also touches on streaming's continued momentum and how premium live sports can scale outside traditional TV, even as linear remains the dominant mass-reach environment. On the ad side, the headline is pricing: the most expensive 30-second spots reportedly fetched $10 million this year, with the average around $8 million. Advertisers remain willing to pay up for the cultural impact and attention that is hard to replicate elsewhere. The group also flags the expected surge of AI-themed Super Bowl advertisers and debates whether this year can match last season's 127.7 million record audience. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

With the Winter Olympics quickly approaching, expectations are high — both in terms of the potential US medal count and the viewership and revenue opportunities for US rightsholder NBCUniversal.  "MediaTalk" host Mike Reynolds is joined by Gary Zenkel, president of NBC Olympics to discuss his outlook for this year's Winter Games. NBC anticipates strong audience interest, robust advertiser participation, and a Peacock experience that converts Olympic demand into sustained streaming usage. The network says Olympic ad inventory was sold out about a month before opening day, reinforcing the Games' status as a scarce, brand-safe property and extending the momentum NBC saw in Paris. Operationally, Zenkel describes a large-scale, efficiency-driven production model that blends on-site coverage in Italy with expanded remote production from Stamford, Connecticut. The approach reflects pandemic-era acceleration of technology-enabled workflows, designed to control costs while still delivering comprehensive coverage across platforms. Peacock is positioned as the centerpiece of the consumer experience and the growth engine for streaming engagement. NBCUniversal plans to offer the broadest access through Peacock — live events, replays, sport deep dives, and curated viewing options — while using NBC's prime-time show as a story-forward package that drives mass reach and daily buzz. Zenkel notes that total distribution across streaming and linear will exceed 3,000 hours, underscoring Peacock's role in delivering breadth and personalization. More S&P Global content: How Sports Media Rights Are Changing the Game for Fans and Networks Featured experts: Gary Zenkel, President, NBC Olympics Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by S&P Global Market Intelligence Kagan analysts Seth Shafer and Michail Chandakas to explore the streaming landscape in the US and Europe as we look ahead to 2026. The conversation explores how leading platforms like Netflix, HBO Max, and Paramount+ are evolving amid market saturation, M&A activity and shifting consumer habits. Seth Shafer highlights the maturation of the US streaming market, where growth is slowing and consolidation is becoming a strategic necessity. He points to the increasing role of bundled offerings and the challenge of sustaining subscriber growth as households juggle multiple services. Michail Chandakas provides a European perspective, noting Netflix's dominant market share and the launch of HBO Max in new territories. He observes that partnerships between US streamers and local broadcasters are becoming more aggressive, helping both sides reach broader audiences and meet local content quotas. Sports streaming is another hot topic, with both analysts agreeing that live sports rights are crucial for driving engagement — but also create fragmentation as fans chase content across platforms. The rise of ad-supported streaming is a key driver of growth, particularly in Europe, though monetization remains a challenge. More S&P Global content: Implications of the Netflix-Warner Bros. Discovery deal for the APAC region Featured experts: Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. Michail Chandakas, analyst at S&P Global Market Intelligence Kagan.  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" listeners get an insider's view of the CES 2026 through the eyes of S&P Global Market Intelligence's Neil Barbour and Stefan Modrich. The pair provide an in-depth look at the latest advancements in robotics and AI showcased at the annual consumer tech trade show. The discussion highlights the capabilities and limitations of the newest robots, which can perform tasks like serving coffee, playing ping pong, and even taking Polaroid snapshots. Despite these advancements, the episode questions whether robots are ready to enter our homes, noting they remain slow, clunky, and prone to errors, making them more suited for industrial settings for now. On the policy front, the episode explores the evolving landscape surrounding AI, touching on federal and state-level debates over regulation. What are the implications of the AI executive order and the federal preemption of state laws? How will policies impact tech giants like Nvidia, especially regarding international trade and semiconductor supply chains? This episode offers a critical look at how policy and technology intersect, shaping the future of AI and robotics in 2026 and beyond. More S&P Global content: Data & Dimensions | Ep. 1 -The Future of XR Hardware at Work and Play Featured experts: Neil Barbour, S&P Global Market Intelligence Kagan analyst Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The first "MediaTalk" episode from 2026 explores the shifting media landscape expected in the coming year, focusing on the sports, cable and broadcast sectors. Major sports leagues — including the NBA, MLB, and UFC — are reshaping their media rights strategies, with deals that increasingly prioritize streaming platforms alongside traditional broadcasters. These moves aim to broaden audience reach but also introduce new cost considerations for fans, such as higher monthly fees to access comprehensive coverage. The cable business remains profitable, but subscriber erosion continues. The launch of direct-to-consumer offerings from ESPN and Fox, plus genre-specific streaming bundles from YouTube TV, reflect a response to changing viewer habits and the decline of the traditional pay-TV bundle. Consolidation is a key theme, with ongoing mergers and acquisitions in both the US and Europe, as companies seek scale and operational efficiencies to compete with global streaming giants. Looking ahead, marquee events like the FIFA World Cup and Winter Olympics are expected to drive temporary spikes in viewership and ad spending in 2026. However, the long-term outlook for cable and broadcast networks is uncertain, as industry players navigate evolving consumer preferences, regulatory challenges, and the continued rise of digital platforms. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. JP O'Sullivan, research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

With the holidays upon us, "MediaTalk" host Mike Reynolds and producer Sarah James are taking a bit of a break. A new season of the podcast will return in January with previews of what 2026 may hold across the various media, telecom and tech sectors. Until then, we wish you and yours the best of the holidays and a great start to 2026! Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Using proprietary consumer data from S&P Global Market Intelligence Kagan, "MediaTalk" host Mike Reynolds and Kagan analyst Brian Bacon explore how platforms are navigating the evolving sports media landscape. Netflix, known for its eclectic selection of sports content, is gradually expanding its portfolio with offerings like the WWE Raw franchise and select MLB games. Yet, it remains a platform where sports are not the primary draw. How does this strategy impact its subscriber base, especially when only a quarter of users cite sports as a crucial factor for subscribing?  In contrast, Peacock leverages a more robust sports lineup, including NHL games and Olympic coverage, aiming to replicate the success of NBC Sports. Despite this, the survey reveals a split among users on the importance of sports content, as the bulk of Peacock's sports rights remain available on Comcast's linear TV networks.  The episode also delves into demographic insights, revealing intriguing gender and age preferences in sports fandom. The Kansas City Chiefs top the list among female respondents, possibly hinting at broader cultural influences. Meanwhile, younger viewers (18-44) favor NBA teams like the Lakers, highlighting generational shifts in sports preferences.  The episode explores how these strategies and demographic insights are shaping the future of sports streaming. Are these platforms meeting the diverse needs of their audiences, or is there room for growth?  More S&P Global content: Top 10 US pro sports teams, 2025 Featured experts: Brian Bacon, research analyst on the Consumer Insights team within S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by S&P Global Market Intelligence tech policy reporter Stefan Modrich to explore the complex world of US export controls on NVIDIA and other chipmakers. The conversation covers the latest developments in AI chip exports, including the US government's evolving stance on allowing NVIDIA's H200 GPUs to reach select customers in China, while still blocking access to advanced Blackwell chips. What does this mean for the future of American innovation and global competitiveness? How are these policies shaping the delicate balance between national security and free-market ambitions?  The episode also explores the ripple effects on global supply chains, particularly in countries like Japan and Korea, and raises critical questions about the US's energy infrastructure and AI regulation. Meanwhile, at the state level, politicians are fighting against a federal AI regulation pre-emption. And local governments are debating the role of driverless vehicles and AI-powered tools in schools. Tune in to hear the tech policy debates that will shape discussions at the international, domestic, state and local level in the year to come. More S&P Global content: Examining the broader impact of changing chip export controls AI preemption debate reignites concerns over cost, safety Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

In this episode of "MediaTalk," host Mike Reynolds and a panel of Kagan research analysts delve into the M&A whirlwind reshaping the media landscape. With major players like Paramount Skydance, Comcast, Netflix, Nexstar, and Sinclair making bold moves, what does the future hold for traditional and streaming media? The discussion highlights the recent bids for Warner Bros. Discovery, the implications of Nexstar's $6.2 billion offer for TEGNA, and Sinclair's unsolicited bid for E.W. Scripps. As the media industry navigates this transformative phase, the episode explores critical questions: How will these mergers affect content creation and distribution? Will consolidation lead to a more competitive streaming environment or stifle innovation? What challenges might arise in securing regulatory approval for these massive deals? Join us as we explore the potential outcomes of these landmark transactions and their impact on viewers and industry stakeholders alike.    More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

In this special Thanksgiving edition of "MediaTalk," host Mike Reynolds revisits insightful discussions with four prominent executives in the media industry, each sharing their perspectives on topics ranging from evolving distribution deals, sports rights and AI. The episode features Tom Montemagno from Charter Communications, John Lasker from ESPN, Brad Ramsey from TEGNA, and Mark Penn from Stagwell, offering a blend of strategic insights and industry trends. Tom Montemagno discusses Charter's shift towards a hybrid model that combines traditional linear programming with streaming options. He emphasizes the importance of adapting to customer preferences and the need for transformative deals, particularly highlighting the successful negotiation with Disney/ESPN that allowed for seamless integration of streaming services. John Lasker focuses on ESPN's direct-to-consumer strategy, particularly the launch of the ESPN DTC enhanced app. He underscores the goal of simplifying the content offering for sports fans, making it easier for them to access a comprehensive range of ESPN content through a single subscription, appealing to both traditional viewers and new audiences. Brad Ramsey shares insights into TEGNA's approach to local sports rights, having secured deals with multiple professional sports teams. He notes the resurgence of local broadcasting in sports, driven by changes in the RSN space, and emphasizes the company's commitment to reaching more fans through accessible game coverage. Mark Penn outlines Stagwell's vision as a digital-first marketing network, discussing the integration of advanced technology and AI in marketing strategies. He highlights the company's growth ambitions through both organic growth and strategic acquisitions, while also emphasizing the importance of adaptability in a rapidly changing marketing landscape. This episode reflects on the challenges and opportunities that defined this year's media environment . More S&P Global content: MediaTalk | Season 3 | Ep. 45 - How TEGNA Tailors Sports Rights Deals Across Leagues, Markets for Maximum Reach MediaTalk | Season 3 | Ep. 34 - How ESPN Aims to Change the Game with New Streaming App MediaTalk | Season 3 | Ep. 28 - Stagwell CEO Mark Penn Talks The Future of Marketing Amid AI Revolution MediaTalk | Season 3 | Ep. 25 - Charter's Gambit to Revive Linear Pay TV with Seamless Streaming Strategy Featured experts: Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications John Lasker, Senior Vice President of ESPN DTC Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA Mark Penn, Chairman and CEO of Stagwell Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The latest episode of "MediaTalk" explores the fall and winter box office landscape, including the lukewarm fall season, which narrowly missed the $1 billion mark. Despite strong performances from "The Conjuring: Last Rites" and "Demon Slayer," the fall season struggled due to several underperforming films and postponed releases like the "Mortal Kombat" sequel. The episode also explores the impact of streaming strategies on box office performance. Films like "KPop Demon Hunters" have thrived due to repeat viewings on platforms like Netflix, showcasing the evolving dynamics between theatrical releases and streaming services. The conversation shifts to the winter season, highlighting potential blockbusters like "Wicked: For Good," "Zootopia 2," and the third installment of "Avatar." Expectations are high for "Wicked: For Good," with record-breaking pre-sales and extensive cross-promotional campaigns. Meanwhile, "Zootopia 2" and the upcoming "Avatar" film are also poised to drive significant box office revenue.   More S&P Global content: MediaTalk | Season 2 EP 14 - The Summer Box Office Begins - https://www.spglobal.com/marketintelligence/en/news-insights/podcasts/mediatalk-s2-ep-14 Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of editorial, design and publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

"MediaTalk" host Mike Reynolds delves into the dynamics of holiday spending for 2025, featuring insights from industry experts Zach Ciampa of 451 Research and Brian Scheid from Market Intelligence. As the holiday season approaches, what trends are emerging in consumer behavior? With an average spending forecast of $890.49 per person in the US, how will inflation and economic uncertainties shape this year's shopping habits? Zach shares findings from 451's recent surveys, revealing a notable shift towards online shopping, where 50% of consumers plan to make their purchases digitally. Are consumers prioritizing convenience over traditional in-store experiences? Meanwhile, Brian highlights the complexities of inflation and the potential impact of tariffs on consumer spending. With the Fed's target for inflation set at 2%, how will rising costs affect holiday budgets? As businesses prepare for the holiday rush, how can they adapt their strategies to meet evolving consumer expectations? Will AI-generated content enhance or hinder brand engagement this season? The episode also explores the ongoing debate around the use of AI in advertising — do consumers prefer authentic, human-driven marketing, or are they open to AI-generated content? Join us as we unpack these pressing questions and more.   More S&P Global content: Generative AI shows rapid growth but yields mixed results Featured experts: Zach Ciampa - analyst at S&P Global Market Intelligence 451 Research Brian Scheid - senior reporter on global markets at S&P Global Market Intelligence Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with Brad Ramsey, senior vice president of media operations at TEGNA, about the increasingly important role that broadcasters are playing in delivering local sports programming to fans. TEGNA has secured local rights deals with 14 NBA, NHL, MLB, and WNBA teams, marking a significant shift in the sports broadcasting landscape. Ramsey emphasizes that the company's varied agreements, which include full season rights and targeted game packages, allow TEGNA to reach a broader audience, offering value to viewers and advertisers alike.  The conversation highlights the transformation of the regional sports network (RSN) space, especially following Diamond Sports' bankruptcy. Ramsey notes that local broadcasts have significantly outperformed previous RSN audiences, showcasing the effectiveness of their strategy. Listeners will find themselves contemplating critical questions: How are local broadcasters redefining sports viewership in a digital age? What does the future hold for sports rights as teams explore new partnerships? And how can advertisers leverage the resurgence of local sports broadcasting to maximize their reach? Tune in to discover how TEGNA and other broadcasters are reshaping the sports media landscape to make something long considered old new again. More S&P Global content: MediaTalk | Season 3 | Ep. 43 - Navigating the New NBA and WNBA Media Landscape Social media followers for top professional sports teams, May 2025 Featured experts: Brad Ramsey, Senior Vice President and Head of Sports Rights for TEGNA Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The latest episode of "MediaTalk" delves into the dynamic landscape of mobile and broadband markets in the Americas with Kagan analysts John Fletcher, Lynette Luna, Tomás Sarmiento and Bruno do Amaral. As they explore the mobile markets, intriguing questions arise: How does the mobile penetration rate exceed 100% with a billion phones for 880 million people in the Americas? Why is Peru emerging as the fastest-growing market? The discussion highlights the contrasting growth patterns between the US and Latin America. While the US leads in revenue and ARPU, Latin America's prepaid market, particularly in Mexico, dominates with 83% of the market. Bruno Do Amaral sheds light on the potential shift from prepaid to postpaid, especially in Brazil. Will this trend reshape the market dynamics? The analysts also tackle the burgeoning 5G landscape. Despite its presence in countries like Brazil and Mexico, 5G adoption is slower than anticipated. Could upcoming spectrum auctions accelerate its growth? Turning to broadband, John Fletcher emphasizes the US' unique reliance on cable due to historical early adoption. With fixed wireless gaining traction, could this be the key to achieving near-complete broadband penetration in the US by 2031? Meanwhile, Tomás Sarmiento points out the rapid fiber adoption in Latin America, driven by small and mid-sized ISPs. How will this affect future market dynamics? As the episode concludes, each analyst shares their focus for the upcoming years, from spectrum challenges in the US to the evolving operator landscape in Latin America. With the potential for broadband price wars and increased convergence in services, what lies ahead for the telecom industry in the Americas? More S&P Global content: Technology, Media, & Telecoms Fixed wireless subscribers by state  Featured experts: Lynnette Luna, senior research analyst at S&P Global Market Intelligence Kagan. John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan. Tomás Sarmiento, research analyst at S&P Global Market Intelligence Kagan. Bruno do Amaral, research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

As the NBA kicks off its 2025-2026 season, significant changes in media rights and distribution strategies are reshaping how fans engage with the league. This episode of "MediaTalk" discusses the implications of the new NBA national rights deals, including the return of NBC Sports and the entry of Amazon Prime Video. How will these shifts impact viewership and fan engagement? Will streaming platforms help the league reach audiences that are either younger or more international in scope? The episode also explores the WNBA's evolving media landscape, with record attendance and ratings alongside a substantial increase in rights fees. With the collective bargaining agreement ending later this month, what does the future hold for player salaries and league profitability? How does the rise of the 3-on-3 league Unrivaled impact the power balance between players and the league? Join "MediaTalk" host Mike Reynolds and a panel of S&P Global Market Intelligence Kagan analysts as they discuss the challenges and opportunities facing both leagues in this dynamic media environment. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" explores the growing importance of sports investments, which have evolved from vanity purchases to a legitimate asset class. Record-breaking transactions in leagues like the NBA and NFL underscore this transformation. A key focus is why sports teams are considered a durable asset class that will hold their value and continue to grow not just for the next five or 10 or 20 years, but possibly for the next 100. Unlike other investments, sports teams enjoy inelastic demand—fans remain loyal regardless of team performance, ensuring steady revenue. These unique characteristics make sports teams more attractive than even Big Tech stocks, which may not guarantee the same long-term stability and loyalty. The episode emphasizes the unparalleled ability of sports to captivate audiences, as seen with events like the Paris Olympics and the World Cup. This enduring appeal solidifies sports teams as valuable investments. The podcast also explores the role of US investors in global sports investments, especially in European soccer clubs. Over half of the Premier League teams have American owners, highlighting a strong US presence in the UK soccer scene. The conversation shifts to the impact of social media and technology. Social media enhances fan engagement and drives sponsorship values, while the sports technology sector sees growth in areas like sports analytics and collectibles. Finally, the episode touches on the burgeoning interest in women's sports, with rapid growth in valuations for women's sports teams. As the episode concludes, the guests discuss whether the sports investment market is in a bubble. While some believe it is, others see it as a period of price discovery, with valuations likely to rise before stabilizing. More S&P Global content: Scoring Profits: The Dual Benefits of Investing in Sports Featured experts: Iuri Struta, senior reporter at S&P Global Market Intelligence  Richard Berndes, associate media analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"Media Talk" host Mike Reynolds is joined by Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan, to discuss the opportunities and challenges faced by TV and radio broadcasters in 2025. Radio is experiencing a bifurcation, with traditional ad revenues declining while podcasting and streaming drive growth. Nielson emphasizes that radio remains a local medium, fostering community relationships, but faces pressure from national advertisers shifting budgets towards platforms like Spotify and SiriusXM. While certain sectors, including healthcare and professional services, are thriving, others like retail and automotive are struggling due to economic pressures. On the television side, the outlook for 2025 appears challenging, particularly in an odd year without major events like the Summer Olympics or a presidential election. Additionally, the podcast discusses the M&A landscape, noting that the TV sector faces duopoly and national ownership cap rules that could impact transactions. Recent deals, namely Nexstar's potential purchase of TEGNA, will test the current limits. The podcast also explores the impact of technological advancements, including AI and the transition to ATSC 3.0, which promises new revenue opportunities but faces hurdles in consumer adoption. Overall, while both radio and TV navigate a complex environment marked by digital competition and economic uncertainty, there are still promising avenues for growth, particularly at the local level, alongside an evolving M&A landscape that could reshape the industry. More S&P Global content: Technology, Media, & Telecoms Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

In the latest episode of "MediaTalk," host Mike Reynolds and S&P Global Market Intelligence Kagan analyst Neil Barbour discuss the implications of Electronic Arts' $57 billion going-private deal. Notably, while the multiples on this deal rival those of  Microsoft's purchase of Activision Blizzard in 2021, the industry is in a very different phase of growth.  The conversation also looks at the current M&A landscape, delving into why the the anticipated wave of consolidation failed to materialize after Microsoft's Activision Blizzard deal. Will  regulatory hurdles and a cautious market environment continue to stifle potential deals? The health of the video game market raises further questions. With Microsoft reporting a rise in content revenue from previously Xbox-exclusive titles now available on PlayStation, can this momentum be sustained? How will Nintendo navigate software sales following its Switch 2 hardware launch? And what factors are driving Roblox's impressive user engagement, especially around titles such as Steal a Brainrot and Grow a Garden?  This episode prompts listeners to consider the future of the gaming industry and the potential paths for major players, asking what strategies companies should adopt to stay competitive in an increasingly dynamic market. More S&P Global content: Video game industry sheds jobs to protect margins MediaTalk | Season 3 | Ep. 22 - Gaming Outlook Complicated by GTA Delay, Metaverse Momentum Featured experts: Neil Barbour, S&P Global Market Intelligence Kagan analyst Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds and S&P Global Market Intelligence Kagan analyst Michael Johnson recently returned from Front Office Sports' "Tuned In" conference in Manhattan, where media and league executives talked about the rapidly evolving landscape of sports media.  One of the key highlights was the MLB's new rights agreements, which have not been formally announced. They are expected to include NBC securing Sunday night games, ESPN handling local rights, and Netflix stepping in for the Home Run Derby. This diversification of platforms underscores the strategic pivot towards streaming services, aiming to capture a wider audience and cater to changing viewer preferences. The NBA is also making strides, with NBA Commissioner Adam Silver discussing potential expansions into Europe, supported by heavyweights like JP Morgan and the Raine Group. This not only signifies the NBA's global ambitions but also highlights the importance of regulatory navigation and infrastructure development in international markets. Amazon's entry into the Masters golf tournament further illustrates the growing influence of streaming giants in traditional sports broadcasting. With their robust sports portfolio, Amazon is positioning itself as a formidable player, potentially eyeing future marquee events like the Super Bowl. These developments are complemented by NBC's ambitious plans to provide 50 weeks of live Sunday night sports annually. Such initiatives reflect the increasing importance of sports in the broadcasting realm, as networks strive to maintain relevance and viewer engagement in a competitive market. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by S&P Global Market Intelligence tech policy reporter Stefan Modrich to discuss the evolving regulatory landscape for tech and media companies during the second Trump administration. The episode explores AI regulation, BEAD funding and broadcast mergers. The discussion highlights the increasing complexity of AI legislation across the United States, with over 1,300 bills introduced at the state level that address AI's role in various sectors, including healthcare and election security. As companies and consumers navigate this regulatory patchwork, concerns about AI-generated content in political campaigns remain a hot topic. The Broadband Equity Access and Deployment (BEAD) program, aiming to provide over $42 billion for high-speed broadband deployment, faces scrutiny as the Trump administration revamps funding criteria. The conversation touches on the political dynamics that could influence how these funds are allocated, with some states potentially needing to choose between AI regulation and BEAD funding. In the broadcast sector, M&A stands to reshape the landscape. Nexstar's $6.2 billion bid to acquire TEGNA is under the spotlight, shining a light on both the FCC's deregulatory stance and the changing ways in which Americans are consuming news.  More S&P Global content: GenAI funding hits record in 2024 boosted by infrastructure interest Featured experts: Stefan Modrich, tech policy reporter for S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by two in-house movie experts — Wade Holden and Mac Mathews — to explore how the reduced theatrical window has reshaped audience behavior and summer box office outcomes. Traditionally, films enjoyed a 90-day exclusive run in theaters; but post-pandemic, this has been shortened to an average of less than seven weeks. This shift allows studios to capitalize on positive word-of-mouth quickly and reduce advertising costs by transitioning films to streaming platforms sooner. However, it also means that films need to make a significant impact in a shorter timeframe to be deemed successful. Despite these challenges, certain films managed to outperform expectations. "Lilo and Stitch" and "How to Train Your Dragon" were notable successes, drawing in family audiences with their nostalgic appeal and quality storytelling. On the other hand, Pixar's "Elio" was a box office disappointment, failing to capture the audience's imagination. Meanwhile, movies based on video games scored big, with "Minecraft" exceeding expectations and contributing to a strong spring box office. This trend of video game adaptations performing well is something studios are eager to leverage, as evidenced by Warner Bros. moving the release of the new "Mortal Kombat" movie to next spring to capitalize on audience interest. Despite some successes, the summer box office was also affected by superhero fatigue. Films in this genre, which once reliably hit the $1 billion mark, are now performing in the $500 million–$600 million range worldwide. Titles like "Fantastic Four" did not meet expectations, suggesting a potential oversaturation or a shift in audience preferences. More than ever, this summer proved it is a new world for studios and theater owners. And this fall promises to be more of the same as some of the most highly anticipated movies have the shortest theatrical windows. More S&P Global content: A Box Office Season of Sequels, Side Quests and 'Sinners' Featured experts: Wade Holden, senior research analyst at S&P Global Market Intelligence Kagan Mac Mathews, associate director of Editorial, Design and Publishing at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

While live sports media rights have been moving to streaming platforms for years, the 2025/26 season marks a pivotal shift in how NFL fans can access content. For the first time, every game will be available through one streaming platform or another following the launches of ESPN's enhanced direct-to-consumer app and Fox One. Coupled with existing streaming services like Paramount+, Netflix and Amazon Prime, US football fans will undoubtedly be watching more games on more platforms than ever before.  Ahead of the kick off of the 2025/26 season, "MediaTalk" host Mike Reynolds is joined by a trio of S&P Global Market Intelligence Kagan analysts to discuss how traditional broadcasters like NBC, CBS, and Fox are adapting to this new media environment. While network owners have previously expressed concerns about fragmentation, they now appear to be leaning in to multiplatform audiences and ad sales. Even on the linear side, the numbers remain strong, with "Sunday Night Football" on NBC maintaining its reign as the top-rated series for 14 consecutive years. Local broadcast stations remain important partners for building in-market support for NFL teams. With this in mind, the panel discusses potential shifts in media rights post-2029, with the possibility of more games moving to streaming platforms as existing deals expire. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market   Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Ahead of the upcoming '25/'26 college football season, "MediaTalk" host Mike Reynolds discusses the changing dynamics of college football media rights with Kagan analysts Justin Nielson, Scott Robson, and Michael Johnson. As the second season of the expanded College Football Playoff (CFP) begins, the analysts explore the significant changes and potential future playoff scenarios. With the Big Ten and SEC realignments altering the college football landscape, the discussion highlights the challenges and opportunities for top-ranked teams like the Texas Longhorns and Ohio State. The podcast examines the growing rivalry between "College GameDay" and "Big Noon Kickoff," noting the addition of key personalities. The analysts also discuss the rise of streaming services such as ESPN's enhanced DTC app and Fox Sports One, and their implications for traditional linear TV. A key — and somewhat controversial — development is the NCAA's recent settlement, which allows for revenue sharing with D1 athletes, potentially shifting college sports into a more professional domain. The conversation touches on how this change could affect competition and player transfers. As the discussion turns to the future of college football playoffs, the panel considers the potential expansion from 12 to as many as 28 teams, reflecting on its impact on the sport's landscape and the tradition of bowl games. More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market   Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

The new ESPN app is here and "MediaTalk" has a sneak peek at all of the functionalities. "MediaTalk" host Mike Reynolds sits down with John Lasker, senior vice president of ESPN DTC, to discuss the Aug. 21 launch of the new enhanced app. The app marks a significant milestone for ESPN, aiming to serve sports fans anytime, anywhere, by integrating extensive features and functionalities into a single platform. It also marks a significant moment for the pay-TV industry at large, as live sports have long been viewed as the glue that held the multichannel market together. The app will offer content from all of ESPN's linear networks and access to 47,000 live events for $29.99 a month. Lasker highlights the personalized experience with the introduction of "SportsCenter for You," which tailors content to individual preferences using AI technology. Other notable features allow fans to sync their mobile devices with their TV for enhanced stats and data, and multi-view options for watching multiple games simultaneously. Targeting cord-cutters and younger audiences, the app is designed to be accessible to both traditional pay-TV subscribers and streaming customers. ESPN plans to bundle the DTC product with Disney+ and Hulu, in the hopes of creating a compelling entertainment package. Lasker emphasizes that this launch is not the final product but rather the beginning of an evolving platform that will continue to innovate and engage sports fans. With a robust marketing campaign featuring notable personalities, this episode offers a first-hand look at how ESPN aims to redefine the viewing of live sports. More S&P Global content: MediaTalk | Season 3 | Ep. 19 - Disney's Upfront Unveiled: Navigating the Future of Sports and Streaming Featured experts: John Lasker, Senior Vice President of ESPN DTC Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Lynnette Luna to dive into the US wireless market. At the national level, they focus on the second-quarter performance of the top three operators: AT&T, T-Mobile, and Verizon. T-Mobile continues to lead in subscriber growth and service revenue, showcasing its strong momentum in the market. AT&T is leveraging its convergence strategy, integrating fiber and wireless services to enhance customer retention and drive growth. Meanwhile, Verizon is navigating challenges in retaining postpaid subscribers, yet is stabilizing its performance through prepaid offerings and value-added bundles. Utilizing proprietary Kagan survey data, they also look at what is happening at a city-level, including which players are gaining share. Specifically, the discussion also highlights the increasing influence of cable operators like Charter and Comcast, who are aggressively expanding their mobile services. This episode sheds light on the importance of bundling services to enhance customer loyalty and the emerging opportunities for small and mid-sized businesses in the wireless sector. More S&P Global content: Technology, Media, & Telecoms Featured experts: Lynnette Luna, senior research analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson to discuss the resilience and challenges faced by AM/FM radio in the digital age. Radio advertising remains predominantly local, with 80% of ad buys coming from local businesses, such as car dealerships and restaurants. Despite softness in the national ad market, local markets with vibrant economies continue to perform well. However, larger metro areas face stiff competition from streaming services and podcasts. To counteract this, companies like iHeart Media and Cumulus are expanding their digital offerings and leaning into live events to boost revenue. On the regulatory front, the radio industry is advocating for the relaxation of local ownership caps, which limit the number of stations a company can own in a market. This could pave the way for strategic acquisitions and regional consolidation, similar to trends seen in the TV industry. Such changes could attract new investors and foster synergies across growing markets, particularly in the Southeast. Overall, while radio faces challenges from digital competitors and technological shifts, its local focus and adaptability continue to make it a viable platform for advertisers and investors alike. As the industry navigates these changes, it remains a crucial part of the media landscape, offering unique opportunities for growth and innovation. More S&P Global content: Technology, Media, & Telecoms Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

With earnings season in full swing, "MediaTalk" host Mike Reynolds is joined by Melissa Otto, head of Visible Alpha research at S&P Global Market Intelligence. Together, they explore the strategic shifts and content developments among major media conglomerates like Walt Disney, Warner Bros. Discovery, Paramount Global and Fox. Fox's recent fiscal achievements are underscored by its success with the Super Bowl, showcasing the enduring power of live sports in driving viewer engagement and advertising revenue. Otto emphasizes the transformative impact of free streaming platforms such as Tubi, which are reshaping viewing habits and challenging traditional models by offering diverse content without subscription fees. Disney is poised for exciting developments with its enhanced ESPN offering, reflecting the company's focus on integrating sports into its streaming strategy. Meanwhile, Warner Bros. Discovery is navigating the evolving media landscape by separating its streaming and studio operations, a move that could redefine its approach to content distribution. The conversation touches on Warner's strong theatrical lineup, with films like "Superman" and "F1" capturing audience interest through compelling storytelling and star power. However, it also raises questions about rising production budgets. Throughout the podcast, Otto provides insights into how these media giants are leveraging content to adapt to changing consumer preferences and technological advancements. As the industry continues to evolve, the strategies employed by these companies in content creation, integration, and distribution will be crucial in shaping the future of media. More S&P Global content: Apple earnings preview: iPhone expectations continue to move lower Amazon earnings preview: Fiscal Q2 2025 Featured experts: Melissa Otto,  Head of Visible Alpha Research at S&P Global Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds is joined by West Riggs, Head of Equity Capital Markets at Truist Securities, to discuss the dynamic landscape of the tech IPO market in 2025. Despite a soft start to the year, tech IPOs are now gaining steam with a robust pipeline of public offerings ahead. Amid continued volatility in the stock market, the discussion highlights the need for companies to be prepared for rapid market shifts and the importance of optimizing pricing strategies. Riggs shares insights on the trends driving market activity, including a move toward profitability among companies going public, as well as the rise of generative AI. With companies of all sizes increasingly integrating AI into their business models, the episode touches on the burgeoning opportunities for smaller and mid-market players amidst the dominance of the "Magnificent Seven" tech giants. And outside the tech sector, energy-related companies are tapping into equity markets to support the infrastructure demands of AI-driven growth. Finally, Riggs notes a surge in convertible bond issuance and hints at several high-profile IPOs on the horizon, including tech giants like Stripe and Databricks. This episode underscores the vibrant and rapidly evolving nature of the IPO landscape this year. More S&P Global content: Tech IPOs on track for 2025 rebound from post-pandemic slump Where Does the IPO Market Go in 2025? Featured experts: West Riggs, Head of Equity Capital Markets at Truist Securities Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds joins S&P Global Market Intelligence reporter Iuri Struta to talk about generative AI, exploring its profound impact on various sectors and the staggering investment trends driving its growth. Over $78 billion was invested in GenAI companies in just the first half of the year, a figure that is already approaching $100 billion when third-quarter investments are included. Major players like OpenAI and Meta are leading the charge, but a diverse range of startups are also making waves in the application layer, fine-tuning existing models to create innovative solutions. The conversation shifts to a recent webinar on the topic, where experts debated whether the current funding levels indicate a bubble. While many participants expressed concerns about high valuations, they also anticipated that companies would grow into these figures, reflecting the robust demand for AI solutions. The episode not only sheds light on the current state of GenAI funding but also touches on the regulatory landscape, competition for talent, and the sustainability of business models across different regions. Tune in to gain insights into this dynamic sector and understand what lies ahead in the world of Generative AI. More S&P Global content: H1 Review of GenAI Funding: Can the Market Keep Up with Record Volumes? AI supercharged emergence of AI neoclouds despite hazy long-term outlook Featured experts: Iuri Struta, senior reporter at S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with Mark Penn, chairman and CEO of Stagwell, to discuss what sets Stagwell apart in the realm of marketing networks. Stagwell is a digital-first global marketing network that thrives on innovation, creativity, and technology. With a presence across 45-plus countries and an impressive workforce of 13,000 employees, Stagwell is redefining the marketing landscape by offering scalable and seamless solutions that merge top-tier creativity with cutting-edge technology. One of the standout features of Stagwell is its pioneering use of artificial intelligence in marketing. Mark highlights how Stagwell has been at the forefront of AI integration long before it became mainstream. The company's Marketing Cloud is a testament to this, offering a suite of tech-enabled tools that drastically reduce the time required for tasks such as writing news releases and media monitoring, making them efficient and highly effective. Stagwell's innovative approach includes AI-based global media monitoring, influencer marketing platforms, and automated brand tracking, all designed to enhance the precision and impact of marketing campaigns. Moreover, Stagwell's commitment to AI is further underscored by the appointment of John Kahan as the inaugural Chief AI Officer, overseeing the infusion of AI across the company's products and services. By combining human ingenuity with AI, Stagwell is not only saving costs but also elevating the quality of advertising, making it more personalized and impactful. As Mark puts it, Stagwell's goal is to become the next great marketing company, leveraging AI to deliver the right ad to the right person at the right time. More S&P Global content: MediaTalk | Season 3 | Ep. 19 - Disney's Upfront Unveiled: Navigating the Future of Sports and Streaming MediaTalk | Season 3 | Ep. 18 - NBCU Ad Exec Previews 'The Greatest Collection of Content Assembled by One Media Company' Featured experts: Mark Penn, Chairman and CEO of Stagwell Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Ahead of July 4th, "MediaTalk" is taking a holiday break. Today, we're encoring a special edition of "MediaTalk" in celebration of the world's most prestigious tennis tournament. On the first two days of the tournament upsets abounded. Among the women, No. 2 seed and French Open champion Coco Gauff and fellow American Jessica Pegula, the No. 3 seed were eliminated. The fifth seed Zheng Qinwen and ninth seed Paula Badosa were also ousted in their opening matches. All told, the combined eight top 10 seed losses were the most ever for the first two days. In short, The Championships are setting up for an exciting fortnight on the grass courts. Those who want to find out a little about the economics behind the All England Club, including media rights fees and other revenues sources, should give this episode of "MediaTalk" a listen. Kagan research analysts Mike Johnson and JP O'Sullivan not only talk about Wimbledon financials, but how the digital age is reshaping traditions for players and viewers alike. The episode concludes with some predictions about who will raise the trophies as the gentlemen's and ladies' singles champions. All that and more in this encore episode of "Wimbledon: Where tennis tradition meets technology." More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: JP O'Sullivan, research analyst at S&P Global Market Intelligence Kagan Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

In our latest episode of "MediaTalk," we dive deep into the world of Wimbledon and its impact on the media landscape. Join host Mike Reynolds as he engages with S&P Global Market Intelligence Kagan analysts JP O'Sullivan and Michael Johnson to explore the evolving dynamics of this iconic tournament. From the introduction of cutting-edge AI technologies and electronic line calling systems to the strategic shifts in match scheduling, this episode offers invaluable insights for media executives seeking to understand how innovation is reshaping traditional sports events. Discover how Wimbledon is not only preserving its rich heritage but also adapting to the attention economy by reaching younger audiences through digital platforms. With discussions on media rights valuations, viewership trends, and sponsorship strategies, this episode explores how Wimbledon is preserving traditions while also staying on the top of its game.    More S&P Global content: The Business of Sports  Moneyball: The impact of sports media rights on the US video market Featured experts: JP O'Sullivan, research analyst at S&P Global Market Intelligence Kagan Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

"MediaTalk" host Mike Reynolds sits down with Tom Montemagno, who leads Spectrum's programming strategy at Charter Communications. With over 35 years of experience, Tom leads negotiations with major media companies, sports leagues and streaming services. In this episode, Tom shares insights on how Charter is reviving linear pay TV by blending traditional programming with innovative streaming deals. Charter's hybrid carriage deal with Walt Disney was considered a watershed moment for the industry at large. Disney secured affiliate fee gains for its top networks, but Charter dropped Disney's more niche fare. On the streaming side, Disney's ad-supported streaming offerings became part of the broader pay TV bundle. Similar hybrid deals quickly followed with other major programmers, and Charter is now starting to ramp up marketing about its bundled streaming offerings. Tune in to gain insights about the new strategies that are shaping the future of pay TV. More S&P Global content: Charter, Cox to merge mobile, business strategies in largest US cable company Charter to push direct-to-consumer streaming offerings in H1'25, CEO says Featured experts: Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

In the latest episode of "MediaTalk," Mike Reynolds and Richard Berndes delve into the exciting summer of soccer in 2025, highlighting key tournaments like the FIFA Club World Cup, Women's Euros, and CONCACAF Gold Cup. The FIFA Club World Cup, featuring 32 teams, aims to enhance FIFA's role in club football and generate substantial revenue. At the same time, it also raises concerns about player performance due to an extended season. The Women's Euros, showcasing the growth of women's soccer, will be broadcast on major networks like BBC and ITV in the UK, and Fox Sports in the US. Meanwhile, the CONCACAF Gold Cup will see significant coverage from Fox and Televisa Univision. As streaming services increasingly dominate sports broadcasting, the episode emphasizes the growing commercial interest and audience engagement in soccer, particularly in women's competition.   More S&P Global content: Kagan Media & Telecom Summit 2025 Featured experts:   Richard Berndes - associate media analyst within S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

Join Mike Reynolds, senior reporter at S&P Global Market Intelligence, as he hosts an insightful discussion with industry leaders ahead of the highly anticipated Kagan Media & Telecom Summit 2025 on June 10. This episode features expert insights from Justin Nielson, Seth Shafer, Scott Robson, John Fletcher and Sarah James, covering the dynamic shifts in media and telecom. Explore the rise of streaming as a dominant content distributor and its impact on traditional media. Dive into the transformation of sports rights and how it's shaping the way we consume sports today and tomorrow. Understand the competitive landscape of broadband and its vital role in our digital lives. Get the latest on M&A trends in media and telecom, with significant deals on the horizon. Whether you're attending the Summit or keen to stay informed, this episode promises a comprehensive preview of the topics that will shape the industry in 2025.  More S&P Global content: Kagan Media & Telecom Summit 2025 Featured experts: Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan John Fletcher, analyst at S&P Global Market Intelligence Kagan Sarah James, TMT News Team Lead at S&P Global Market Intelligence  Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence