How ESPN Became the Worldwide Leader in Sports | Mike Soltys

Mike Soltys is the official Historian for ESPN. Prior to that role he spent 43 years in Public Relations at ESPN and has won numerous awards for media relations.  Today on the show we discuss how ESPN nearly collapsed before it ever launched, why Bill Rasmussen’s intentional optimism kept the vision alive, how SportsCenter became the backbone of the network, why iconic personalities built a deeper bond with fans, how ESPN survived fierce competition and adapted to new media, and the resilience and risk required to build a global brand from an idea everyone thought was crazy and much more. Learn more about your ad choices. Visit megaphone.fm/adchoices