How Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR Agency

Hector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively leverage it for growth and success.Chapters:00:00:00 - Meet Ethan Rasiel CEO of Lightspeed PR00:00:48 - PR Essentials: Exploring the fundamentals of public relations00:02:49 - PR for Your Business: Evaluating when to implement PR strategies00:05:40 - PR Success Stories: Insights into effective PR campaigns00:07:03 - Crafting Your Story: Techniques for uncovering and presenting your business narrative00:09:25 - Scaling Your Business: Discussion on the challenges and strategies for business growth00:09:41 - Mid-Episode Break: Light-hearted interlude and sponsor highlights00:10:08 - Growth Dynamics: Navigating the complexities of expanding your business00:14:11 - Time Management in Business: Tips for effective delegation and productivity00:16:43 - Educating Your Customers: The role of customer training in business success00:23:57 - Wrapping Up: Final thoughts and how to connect with Ethan RasielLinks And Resources:Ethan Rasiel on LinkedInLightspeed Public RelationsEthan Rasiel on TwitterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!