How Even the Smallest Churches Can Win on Social Media

Small churches actually have a big advantage on social media — as long as they're not trying to copy bigger ones. The secret is in what you measure. Forget likes and followers. There are two other metrics that matter far more, and they're the key to thriving on social as a smaller church.   ============================= Table of Contents: ============================= 0:00 - Intro 1:50 - Abandoning the Old Metrics 7:25 - The 1st New Metric We Care About 13:50 - The 2nd New Metric We Care About 19:07 - What's The Point Of All This?   IMPORTANT LINKS - Buffer | How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us: https://buffer.com/resources/how-often-to-post-on-instagram/    THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer