Are Experienced Leaders Making Better Decisions By Saying No? | with Maurice Doyle | Bottom-Up Cut #001

Join The Maffeo Drinks Substack for Episode Analysis! Everyone is chasing growth. Everyone is chasing funding. Few are asking the harder question: what are we actually going to do with it? In this episode, Chris Maffeo talks to Maurice Doyle, senior drinks industry leader with decades of brand building across major global companies about why experience can become a trap, why strategy is about what you say no to, and why the leaders who build something lasting are the ones who never stop questioning themselves. Timestamps : 00:00 No Cookie Cutter Playbook 01:22 Tactical Questions vs Principles 02:33 Funding Is Just the Start 03:47 Focus Strategy Under Constraints 04:33 Win by Being Brilliant 05:46 Consistency Beats Constant Change 06:26 The Power of Saying No 08:00 Real Example Turning Down Retail 09:02 Principles Tested by Temptation 11:15 Balance Awareness and Distribution 12:26 Escaping Dogmatic Playbooks 14:21 Conclusion Challenge Your Beliefs Find all episodes featuring Maurice Doyle here. Bottom up. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.