How Experimentation and Testing Apply to Management, Not Just Marketing with Shane Murphy-Reuter from Intercom

In episode 16, Shane Murphy-Reuter explores the important qualities and behaviours that make a successful leader and as a result, a successful team. Shane is the Senior Vice President of Marketing at Intercom and has just celebrated fifteen years in marketing. Listen as we talk to Shane about moving to remote work during the COVID-19 crisis, how to balance work and play with your team, and the importance of consistency when leading and managing. We also explore how Shane has adjusted processes and behaviours to ensure he is making quality decisions for himself, his team and of course, marketing for Intercom.