How Experimentation Drives Innovation.

Gregory Crawford, Chief Economist at Zalando, joins Janine to explain the importance of economists within large, modern businesses and how experimentation and data are the key to business success.Gregory starts by unpacking how his expertise and experience as an economist benefits Zalando, where he provides data-driven guidance to refine customer experience. Gregory also explains the objective of his economics team; democratising data-learning so that everyone within the company will be able to harness the economics team as an “experimentation engine”.The conversation also covers how personal stories shape careers, along with the idea that everyone has a unique spark that we personally need to discover and understand.His three “Pieces of Me” all contain important lessons for today’s workplaces . They include a throwback to delivering newspapers in the snow in Wisconsin and a Rubik's cube.To learn more about careers like Gregory's at Zalando, visit jobs.zalando.com.