EPISODE · Apr 17, 2015 · 57 MIN
How Experts Build Empires with Janet Switzer
from The Business Elevation Show Where Good Matters · host Chris Cooper
Ever wondered why some entrepreneurs become leading experts in their field with all the fame, fortune and opportunity that goes with it -- while others struggle to get by? Why some CEOs and business-people get book deals, and speaking tours, and spokesperson contracts -- while others wait – perhaps years – just to get recognized? My guest Janet Switzer is the business strategist and marketing maven behind many of the biggest named published entrepreneurs. The strategist of choice for Jack Canfield and Mark Victor Hansen's Chicken Soup for the Soul media empire since the original book published in 1993. And Jack's go-to marketer for 22 years — helping him sell millions of dollars' of speeches, training programs, coaching, live events and more. Janet speaks globally on how experts and CEOs can become a media She is the bestselling coauthor of The Success Principles , now in 30 languages. And her book Instant Income: Strategies That Bring In the Cash went to #1 within 48 hours.
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