How Fabletics is Reinventing Activewear

Adam Goldenberg, co-founder and CEO of Fabletics, explains how the brand's highly data-driven strategy is driving category expansions and growth.

An episode of the WWD Voices podcast, hosted by Fairchild Fashion Media, titled "How Fabletics is Reinventing Activewear" was published on March 24, 2025 and runs 28 minutes.

March 24, 2025 ·28m · WWD Voices

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Summary

Launched in 2013, Fabletics is the largest digitally native activewear brand, with over $850 million in sales, compounded annual growth of 30 percent and plans to double its fleet of 100+ stores by 2029. And In a crowded activewear space, Fabletics operates with a unique membership model that sets it apart from the competition. In this episode for Retail Rx, Lauren Parker, director of Fairchild Studio, chats with Adam Goldenberg, co-founder and CEO of Fabletics, who explains how the brand's highly data-driven strategy is driving category expansions and growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

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