EPISODE · Nov 13, 2020 · 22 MIN
How Fabricio Zonzini Is Leading Anheuser-Busch To Go Beyond Beer
from Predicting The Turn w/ Dave Knox · host Dave Knox
As President of Beyond Beer at Anheuser-Busch, Fabricio Zonzini oversees a portfolio of new and groundbreaking products that allows A-B to predict consumer trends before they start. With products ranging from “water to whiskey”, Beyond Beer offers consumers exactly what they’re looking for across a range of occasions and trends. I sat down with Zonzini to learn more about how Beyond Beer stays on top of consumer trends and and how the business unit is driving growth for Anheuser-Busch.
What this episode covers
As President of Beyond Beer at Anheuser-Busch, Fabricio Zonzini oversees a portfolio of new and groundbreaking products that allows A-B to predict consumer trends before they start. With products ranging from “water to whiskey”, Beyond Beer offers consumers exactly what they’re looking for across a range of occasions and trends. I sat down with Zonzini to learn more about how Beyond Beer stays on top of consumer trends and and how the business unit is driving growth for Anheuser-Busch.
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How Fabricio Zonzini Is Leading Anheuser-Busch To Go Beyond Beer
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