How Facebook Ads Use Conversion API for Server-Side Tracking

Lucas and Luna dig into Meta's Conversions API (CAPI) — the server-side tracking solution that's become essential after iOS 14. They walk through how CAPI works alongside the Facebook pixel, why it recovers up to 30% of lost conversion signals, and real implementation gotchas like deduplication and event dedup. The episode centers on a case study of an e-commerce brand that saw a 22% lift in attributed ROAS after deploying CAPI with real-time event matching. No fluff, just practical mechanics for marketers navigating signal loss. #ConversionsAPI #CAPI #FacebookAds #MetaMarketing #ServerSideTracking #SignalLoss #iOS14 #MarketingTechnology #AdAttribution #EcommerceMarketing #DigitalAdvertising #DataPrivacy #AdOps #EventMatching #Deduplication #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo